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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. In today’s customer-driven world, it’s more important than ever to understand how customers feel about your brand.

Analysis 130
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The Tao of WOW!

Sales and Marketing Management

Author: Staff Wowing customers has been built into the business plan of B2B companies across all industries. It’s the subject of Micah Solomon’s new book “Ignore Your Customers (And They’ll Go Away).” Satisfactory customer service isn’t enough, Solomon says.

Airlines 156
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article thumbnail

Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. In today’s customer-driven world, it’s more important than ever to understand how customers feel about your brand.

Analysis 176
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10 Great Examples - Customer Service as a Powerful Sales Tool

Understanding the Sales Force

Last week, during my travels to Poland and back, I experienced how companies are using customer service as sales tools. In most cases, customer service tends to be vanilla, bland, and although professional in its approach, it is typically highly unspectacular.

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Price Leadership: What It Is & Whether Your Business Can Achieve It

Hubspot Sales

As of Q4 2021, Apple controlled roughly 56% of the US smartphone shipment market share. Since Apple is so dominant — relative to its competition in the space — it has the flexibility to raise or lower prices and dictate how the market responds. Its closest competitor, Samsung, only controlled 22%. Types of Price Leadership.

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Collaboration for Mid-Market Sales Growth

Score More Sales

Many of the same ideas are rehashed daily within sales and customer service – and in accounting and operations. It is critical to get products to market in a timely manner – which currently means sooner than ever before launched. Think airline industry after 9/11. Blurred Lines. How can this impact sales?

Marketing 217
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Are You Missing The Sales Success Ingredient?

Smooth Sale

The Worst Possible Customer Service. Client Perspective: Should my attempt to contact the person in charge prove fruitless, likely, I will never fly on that airline again. The Better Customer Service for the Return Flight: The Sales Success Ingredient. The message was noted and done. Celebrate Success!