Zoominfo

OCTOBER 25, 2018

For this reason, we’ve decided to take a deep dive into the concept and simplify the various ways in which marketers can use predictive intelligence to improve their campaigns. Predictive intelligence uses this data to form actionable insights that marketers can then use to inform their campaigns. Let’s get into it! The best part?

Lead Rank 189

Lead Rank Lead Scoring B2B Marketing 189

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. How Does Lookalike Targeting Enhance B2B Marketing Campaigns?

B2C 264

B2C Ideal Customer Profile Account Based Marketing Lead Rank 264

Nutshell

DECEMBER 28, 2020

Research shows that for every $1 you spend on email marketing, you get back $4 , with drip email campaigns playing a huge role. But to get such mouthwatering ROIs, you must understand the types of email campaigns that help move your marketing needle up. One such campaign is called a drip email campaign. Lead nurturing.

Campaigns 115

Campaigns Top of Funnel Email Marketing Lead Nurturing 115

Hubspot Sales

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In this post, we highlight the top 10 for 2023: 1.

Trends 99

Trends B2B B2C Social Media 99

Sales and Marketing Management

JANUARY 8, 2018

Author: Jason Kulpa Successful B2B marketing is all about saying the right thing through the right channel at the right time. According to the Demand Gen Report’s 7th Annual B2B Buyer’s Survey, 97 percent of B2B buyers believe the timeliness of a vendor’s response to inquiries is an important aspect of the buying process.

Sales Qualified Lead 257

Sales Qualified Lead B2B Leads Marketing Qualified Lead 257

Zoominfo

JUNE 25, 2018

But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. Best Practices for Using YouTube for B2B. The good news is, there’s no shortage of ways to leverage video to create unique B2B content.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 However, 14% of B2B companies still refuse to participate in social media initiatives. One of the biggest mistakes B2B marketers make is not having a specific goal at the outset of a social campaign.

Social Media 133

Social Media ROI Media B2B 133

BuzzBoard

NOVEMBER 17, 2023

The strategy in B2B marketing has shifted significantly toward personalization and, more specifically, hyper-personalization. Decoding Personalization Historically, personalization in B2B marketing has largely depended on simple customer information like the name, company, and industry.

Analysis 52

Analysis B2B Marketing Top of Funnel 52

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. Focusing on segmented groups of potential customers not only saves time and resources but the marketing campaign as a whole.

Ideal Customer Profile 100

Ideal Customer Profile B2B Buyer Persona Top of Funnel 100

Zoominfo

JULY 12, 2021

Chorus leverages next generation natural language processing and voice analytics to give clients a full picture of every digital interaction. Coupled with ZoomInfo, Chorus will surface deep insights about deal participants and buying committees, and execute automated campaigns via triggered keyword mentions. Marketing teams.

Face-to-face 264

Face-to-face Intent Data GoldMine Lead Rank 264

BuzzBoard

NOVEMBER 17, 2023

Generative AI is the architect of this paradigm shift, a force that doesn’t just keep pace with the demands of B2B marketing but surges ahead, creating opportunities and redefining what’s possible. The future of B2B marketing is not on the horizon; it’s here, and it’s generative. The result?

B2B 52

B2B Scale Marketing Trends 52

Zoominfo

MARCH 1, 2021

In fact, 65% of B2B marketers use KPIs to measure their content performance. Choosing KPIs for your team starts with analyzing campaigns where KPIs can fit within the buyer’s journey. KPIs should reflect company goals, segmented by campaign and time period. Web Analytics. How Do I Track Digital Marketing KPIs?

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. Several popular analytics platforms allow you to build marketing attribution models—but the most common and cost-effective method is to leverage Google Analytics conversion tracking. This category includes two primary models: 1.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Zoominfo

MARCH 4, 2021

Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. Develop email marketing campaigns – A one-size-fits-all approach to emailing leads is inefficient. A lead nurture campaign sends them reminders and content to gain more of their interest.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. 4 Lessons ZoomInfo Learned From Their Own ABM Campaign. Today we will break down four reasons why data hygiene is critical to the success of your ABM campaign. Let’s jump right in!

Account Based Marketing 154

Account Based Marketing B2B Campaigns Video 154

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

B2B 52

B2B Training Top of Funnel B2C 52

Zoominfo

DECEMBER 3, 2019

When applied to sales and marketing, predictive analytics forecasts companies most likely to buy or take future action relevant to your business. That’s why we’ve decided to take a deep dive into the concept, simplifying the various ways marketers can use predictive intelligence to improve their campaigns. Let’s get into it!

Lead Rank 100

Lead Rank Lead Scoring B2B Marketing 100

Sales and Marketing Management

JULY 3, 2017

Author: Jonathan Gray Analytics define the business-to-consumer journey. All this information comes together to form analytics that can tell you whether a prospect has a particular need and whether your product or service is the one to fulfill it. Do you have the right analytics platforms to access relevant data?

B2C 168

B2C B2B Ideal Customer Profile Hiring 168

eGrabber

JULY 10, 2023

LinkedIn is a powerful platform for B2B companies to connect with their target audience, generate qualified leads, and build thought leadership. LinkedIn Strategies for B2B Lead Generation LinkedIn is a great platform for generating qualified leads. LinkedIn Prospecting Tool to Generate Sales Leads 20x Faster!

Lead Generation 52

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 52

Zoominfo

JULY 28, 2019

But with the amount of data and analytics we have access to, it can be difficult to differentiate between the important marketing metrics and the not-so-important marketing metrics. If you’re struggling to report on the success of your marketing campaigns, we’re here to help. For a more, explore our extensive list of marketing KPIs.

B2B 100

B2B Marketing Scale Campaigns 100

DiscoverOrg Sales

JANUARY 8, 2019

Here’s what shook up the B2B data world in 2018 – and what I think that means for our industry in 2019. Here’s an example: Customer success reps will be able to instantly tell when a customer becomes less likely to renew, and they’ll be able to automate the most effective campaigns to re-engage them. I hate the word AI.

Data 149

Data B2B Intent Data Intent 149

Lead411

AUGUST 9, 2023

The Hidden Dangers of Bad B2B Data In the world of B2B (business-to-business) marketing and sales, data is often referred to as the lifeblood of success. In this blog post, we will dive deep into the pitfalls of bad B2B data, highlighting real-world examples that demonstrate its detrimental effects on businesses.

B2B 52

B2B Data Segment Real Estate 52

Zoominfo

OCTOBER 10, 2019

After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. By assigning credit to each touchpoint, marketers are able to better assess and optimize the various campaigns and channels they use to engage their target audience.

Trends 160

Trends B2B Marketing Channels 160

SugarCRM

NOVEMBER 11, 2020

Without viable customer experience management software that includes analytical capability, you can end up with a lot of disparate information and no real plan on how to build it into a sales machine that supports a robust and consistent revenue. CRM analytics can help. What Is CRM Analytics? 5 Benefits of CRM Analytics.

Analytics 49

Analytics CRM Lead Rank Lead Scoring 49

Nutshell

APRIL 3, 2024

Whether you run campaigns on Facebook, LinkedIn, or via email marketing , a good marketing tool will enable you to quickly release campaigns and analyze the performance of your ads across multiple sites. The B2B Marketer’s Toolkit collects 120+ of the best lead generation tips ever published on the Nutshell blog. FREE GUIDE 5.

Software 71

Software Software Scale Analytics 71

Zoominfo

APRIL 9, 2019

But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits Of YouTube For B2B Marketing Before we jump into the guide, we want to provide you with a few benefits of using YouTube for marketing initiatives. We say yes! Let’s get into it!

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

Zoominfo

MAY 9, 2021

Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. That’s one of the reasons ZoomInfo created WebSights , which enables you to understand which companies are researching your product and retarget them efficiently in campaigns. Not All Web Traffic is High Quality.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? Think about it, your buyer personas are the building blocks of your marketing campaigns. We took two months off to plan for the upcoming year.

B2B 150

B2B Buyer Persona Hiring Ideal Customer Profile 150

Zoominfo

SEPTEMBER 30, 2020

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. Additionally, buyer personas help marketers: Focus keyword searches Improve SEO strategies Refine copywriting Aid in the prioritization of promotional campaigns and activities. Time Your Marketing Campaigns. And who wouldn’t?

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

Zoominfo

DECEMBER 28, 2020

These efficient processes are critical, considering that more than three-quarters of surveyed B2B buyers described a recent purchase as “very complex or difficult.”. When B2B buyers need to solve a problem, they start researching online. This takes the guesswork out of who to target in your marketing campaigns. Consider this.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Sales Hacker

JUNE 3, 2021

B2B vs B2C CRMs — let’s break it down. What I needed was a B2B CRM software that allowed me to collect information about the prospect; qualify them based on their company and role; and send follow-ups to upsell them. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable.

B2C 74

B2C CRM B2B Ideal Customer Profile 74

Zoominfo

AUGUST 25, 2020

Think about it: if marketing starts working on a campaign that generates poor quality leads, it’s back to the drawing board. It manages marketing processes and multifunctional campaigns, across multiple channels, automatically, allowing businesses to target customers with automated messages across email, web, social, and text.

Marketing 221

Marketing Campaigns ROI Scale 221

Zoominfo

JULY 12, 2021

Chorus leverages next-generation natural language processing and voice analytics to give clients a full picture of every digital interaction. Coupled with ZoomInfo, Chorus will surface deep insights about deal participants and buying committees, and execute automated campaigns via triggered keyword mentions.

Face-to-face 130

Face-to-face Intent Data GoldMine Lead Rank 130

Sales Hacker

JUNE 19, 2019

Let’s look at three specific live chat campaign examples that you can incorporate in your sales strategy to generate more leads and boost revenue. 3 Live Chat Campaigns That Are Perfect for Sales. Lead bot” campaigns. Contextual triggered message campaigns. Chat + Email campaigns. Lead Bot” Campaigns.

Campaigns 94

Campaigns Top of Funnel Lead Gen Scale 94

Emissary

NOVEMBER 29, 2021

For your MSP, B2B lead generation is an integral piece of the puzzle to grow your business. B2B Lead Generation Strategies for MSPs. B2B lead generation for MSPs can mean casting a wider net. You’re going to fine-tune the techniques that work for your business based on your market positioning and analytics.

Lead Generation 52

Lead Generation Lead Rank Lead Scoring Account Based Marketing 52

SugarCRM

MAY 3, 2022

Since you focus primarily on B2B marketing, your emails must reach prospects and subscribers at times when they conduct business. Though the answer can vary for every sender, research reveals common trends for when your B2B audiences will respond best. The Best Days and Times for B2B Email. Why Does B2B Email Send Time Matter?

B2B 40

B2B Email Marketing Campaigns Real Estate 40

Zoominfo

JANUARY 25, 2022

The new partnership will allow data analytics, business intelligence, and revenue operations teams to seamlessly pull ZoomInfo’s best-in-class data intelligence into BigQuery’s server-less, highly scalable, cost-effective multi-cloud data warehouse, making data accessible as soon as it’s delivered. That’s where ZoomInfo comes in.

Google 130

Google Data Lead Rank Lead Scoring 130