Zoominfo

MARCH 2, 2021

Email marketing can be used in a variety of ways, from communicating basic information such as standard campaigns or discounts to confirming orders and payments. Big data provides companies the opportunity to make the content within email campaigns diverse and personal. But how does it actually affect email marketing?

Email Marketing 272

Email Marketing Campaigns Data Marketing 272

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. For whatever reason, the campaign didn’t work.

Direct Mail 100

Direct Mail Paid Content Campaigns Examples 100

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

OCTOBER 26, 2020

Because of this, many organizations are working with a B2B database that is outdated, invalid, or incomplete. Data Decay Could Ruin Your B2B Database. Did you know that 50% of B2B businesses are not confident in the quality of their data? Did you know that 50% of B2B businesses are not confident in the quality of their data?

Data 242

Data B2B Account Based Marketing ACT 242

Sales and Marketing Management

FEBRUARY 8, 2021

There are two dovetailing arguments for using TikTok, the fastest-growing social media platform, as a B2B marketing tool: Its generous algorithm and its lack of polish. But there’s a long way to go between now and then, and there’s no reason why good B2B content won’t find its way to people interested in seeing it on TikTok.

B2B 285

B2B Top of Funnel Social Media Advertising 285

Zoominfo

NOVEMBER 29, 2023

There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. The bottom line for B2B professionals: Improving your customer experience can go a long way toward acquiring and retaining younger buyers. It makes them feel like a valued individual, rather than one of many.

B2B 130

B2B Social Media Loyalty B2C 130

Zoominfo

DECEMBER 15, 2020

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. Integrating holiday energy with your B2B efforts typically increases chances of revenue success. B2B Tips for Sales, Marketing, Recruitment, and More.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

Zoominfo

FEBRUARY 27, 2021

B2B professionals can find leads with the highest, most relevant intent to purchase their product or service. LinkedIn’s Sales Navigator is a sales intelligence platform that helps B2B professionals filter leads and pinpoint the most relevant ones for outreach. LinkedIn Sales Navigator. Interest stage — Lead scoring and qualification.

Hoovers 264

Hoovers Campaigns InsideView Tools 264

SBI Growth

JULY 18, 2017

Today’s guest is rare marketing leader with 20+ years of B2B marketing leadership experience who can demonstrate a masterful blend of strategy and tactics for campaign planning. As marketing shifts from art to science, marketing leaders with an engineering background.

Campaigns 176

Campaigns Marketing Engineering B2B 176

SocialSellinator

MARCH 5, 2024

Learn how to create a lead generation campaign on LinkedIn quickly with our step-by-step guide, featuring expert tips from SocialSellinator. Start generating B2B leads today!

Lead Generation 52

Lead Generation Campaigns LinkedIn Leads 52

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place. Let’s get into it!

Email Marketing 183

Email Marketing Campaigns Marketing Discount 183

Zoominfo

SEPTEMBER 16, 2020

But how does this connect to B2B brand development? Why Is B2B Brand Development Important? Yet those of us in the B2B space are also well aware that branding is every bit as important in our industry. The benefits of a well developed B2B brand are far and wide. Your B2B website is no exception.

B2B 261

B2B Social Media Hubspot Channels 261

Zoominfo

JULY 28, 2019

If you’re struggling to report on the success of your marketing campaigns, we’re here to help. . Today we explain the five most important B2B marketing metrics. For example, when your lead-to-close rate is high for a particular campaign or initiative, you can prioritize your time and resources accordingly. Keep reading.

B2B 240

B2B Marketing Scale Campaigns 240

SBI Growth

FEBRUARY 5, 2020

Many CEOs often ask us while planning for 2020, “what’s the secret marketing sauce? What’s worked for your other clients when it comes to the marketing mix? What isn’t working?” ” And as most CMOs can agree, there’s no such thing.

Campaigns 339

Campaigns Marketing Consumer ACT 339

Zoominfo

AUGUST 2, 2020

Many B2B data providers claim to have the “best” data. Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. What is B2B Data? Types of B2B Data Providers.

Data 245

Data B2B Vendor Intent Data 245

SBI Growth

AUGUST 11, 2014

Recently, I chatted with a b2b marketing leader of a 25~+ sales rep company. Then surprisingly she answers, “To be disruptive” CMO Marketing Resources Agile marketing Campaign Design' They didn’t start the year off well but are on a profound recovery. Let’s refer to this marketing leader as Kathy.

Campaigns 282

Campaigns Marketing How To Lead Generation 282

Sales and Marketing Management

OCTOBER 1, 2021

Consumer marketing campaigns have to take mobile phone marketing strategies into consideration. It should be no different for B2B campaigns. The post How to Target a B2B Audience With Mobile Marketing Strategies appeared first on Sales & Marketing Management.

B2B 136

B2B Strategy Marketing How To 136

eGrabber

OCTOBER 5, 2021

B2B list building is nothing but building a list of B2B contacts who are likely to buy your product or service. Why you should build your B2B contact list ? Remember, whether you are launching a new product or hosting a free webinar or introducing an irresistible sales deal, you need a B2B contact list to reach out to them.

B2B 145

B2B Ideal Customer Profile How To Networking 145

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. The Impact of Bad B2B Marketing Data. The Old Solution: A B2B Data Audit.

B2B 223

B2B Data Churn Marketing 223

Zoominfo

MARCH 24, 2021

For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. In turn, sales and marketing efforts — from prospecting to running email campaigns — are less effective. If your marketing campaigns aren’t generating leads or your lead-to-customer conversion rate is low, poor data might be the cause.

Data 251

Data B2B Churn Buyer Persona 251

SBI Growth

JANUARY 20, 2014

B2B CMO’s are focused on driving revenue into the pipeline. Success is largely determined by the quality of campaign offers. Optimize campaigns at the offer level to increase campaign results. Even a small change in conversion effectiveness can change a failed campaign into a robust ROI.

Campaigns 310

Campaigns Demand Generation Demand Generation Targets Outside Sales 310

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. Focusing on segmented groups of potential customers not only saves time and resources, but the marketing campaign as a whole.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Zoominfo

JANUARY 4, 2022

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Zoominfo

MARCH 12, 2018

Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. If you’re among the B2B professionals who haven’t adopted programmatic advertising practices, today’s post is for you. Lastly, programmatic advertising provides a simpler solution to optimizing ad campaigns.

Advertising 185

Advertising Advertising B2B Scale 185

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. Attribution models don’t just give marketers credit for the sake of credit—they also help assess the effectiveness of various campaigns and channels. The model you select depends on your specific strategy and campaign objectives.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

DECEMBER 23, 2020

A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. B2B Database New Year’s Resolutions. B2B data providers save companies loads of time and headaches, but at a monetary cost. Automate it to flag outdated contacts (??

Ideal Customer Profile 245

Ideal Customer Profile Data B2B Webinar Metrics 245

BuzzBoard

NOVEMBER 8, 2023

The two distinct realms of B2B and B2SMB stand out as pillars of commerce. B2B, or business-to-business, typically targets larger enterprises, including multinational corporations, that require substantial volumes of products or services. What Is B2B? In contrast, B2SMB deals tend to be simpler and involve fewer decision-makers.

Lead Rank 105

Lead Rank Comparison B2B Ideal Customer Profile 105

Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. This applies to all types of campaigns — from emails to display ads to content syndication. They include: Employee headcount Annual revenue Industry B2B vs. B2C Location 2. It’s a win-win.

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130

Nutshell

AUGUST 21, 2020

To make matters worse, B2B sales require approval from multiple stakeholders in a given company, so adrenaline-purchases by individual customers don’t happen the same way they do in B2C sales. Having a better understanding of your ideal buyer on a user level will make your marketing campaigns a lot more successful. Target users.

Campaigns 142

Campaigns Marketing Social Media How To 142

Nutshell

DECEMBER 28, 2020

Research shows that for every $1 you spend on email marketing, you get back $4 , with drip email campaigns playing a huge role. But to get such mouthwatering ROIs, you must understand the types of email campaigns that help move your marketing needle up. One such campaign is called a drip email campaign. Lead nurturing.

Campaigns 115

Campaigns Top of Funnel Email Marketing Lead Nurturing 115

Sales and Marketing Management

DECEMBER 6, 2018

But what does the introduction of this new tool mean for B2B marketers? What this means for B2B marketers. Sixty minutes is a long time, and there are numerous possibilities now presented to B2B marketers. It’s a great opportunity for B2B marketers to get creative with their storytelling. Your first IGTV campaign.

B2B 205

B2B Marketing Video B2C 205