Remove lifetime-value
article thumbnail

How to Calculate Your Customer Lifetime Value (CLV) for Revenue Success

Zoominfo

Customer retention is an excellent method to increase customer lifetime value (CLV). Generally, the longer customers stay with your company, the more value they create (and larger order amounts). So let’s get into how CLV plays into sales and marketing campaigns and how to calculate it. Customer Lifetime Value Formula.

Lead Rank 246
article thumbnail

How to Calculate Your Customer Lifetime Value (CLV) for Revenue Success

Zoominfo

Customer retention is an excellent method to increase customer lifetime value (CLV). Generally, the longer customers stay with your company, the more value they create (and larger order amounts). So let’s get into how CLV plays into sales and marketing campaigns and how to calculate it. 500 / 150 = 3.333 (repeating) 2.

Lead Rank 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

40 Marketing KPIs Your Team Needs to Track

Zoominfo

Choosing KPIs for your team starts with analyzing campaigns where KPIs can fit within the buyer’s journey. The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Business management platforms Data visualizers Business intelligence software. Web Analytics.

article thumbnail

Signals That Indicate Cross-Selling Opportunities

Zoominfo

Persona Actions and Customer Journey Analytics. Cross-sell analysis can help to enhance marketing campaigns by revealing which complementary products or services are likely to be bought together. How Does Cross-selling Increase Customer Lifetime Value? Cross-sales increase the value of an average customer order.

article thumbnail

Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

It’s also important to determine the lifetime value a customer brings and create loyalty efforts based on long-term revenue estimates. Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, and automated customer service surveys.

article thumbnail

Signals That Indicate Cross-Selling Opportunities

Zoominfo

Persona Actions and Customer Journey Analytics Understanding when to cross-sell to your target audience goes hand in hand with a thorough knowledge of your target personas and your business’ marketing and sales funnel. Cross-sales increase the value of an average customer order.

article thumbnail

The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

One of the biggest mistakes B2B marketers make is not having a specific goal at the outset of a social campaign. Like any other campaign, if you don’t understand the metrics that indicate success, how do you know when you’ve achieved it? With your team, establish clear and measurable goals for your social campaigns.