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9 Killer B2B Demand Generation Strategies To Fuel Your Marketing

Sales and Marketing Management

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. Demand generation enables you to make smart marketing decisions for your company.

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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. Buyer behavior: Who wants to do business with us?

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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. Figure 1 : After connecting WebSights with Google Analytics, you can create segments with specific company attributes. Buyer behavior: Who wants to do business with us?

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Marketing KPIs are changing. Here’s why.

Zoominfo

Alison Rouse, VP of analytics at CS2 Marketing, also sees the shift as part of a broader trend toward more complicated deals. Rouse comments, “Too often it’s about marketing versus sales rather than one revenue team. So marketing needs to be involved throughout the entire journey, not just at the beginning.”

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

It’s also important to determine the lifetime value a customer brings and create loyalty efforts based on long-term revenue estimates. When new products and expanded features sync with market need, they will likely generate additional revenue from customers. Doing so may also offset declines in aging products a company sells.

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Marketing Enablement vs. Sales Enablement: The Necessary Interplay

Highspot

It’s not just a trend, but a catalyst for business growth through tough times and beyond. It involves providing your marketers with everything they need – from the technology, tools, processes, content, training, and analytics – to increase pipeline and drive sales. Right now decision-makers are focusing on marketing enablement.

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How to Reduce Churn, Drive Customer Trust and Loyalty, and Maximize Revenue – Interview with @strikedeck

SBI

Shreesha: Strikedeck is the most powerful and comprehensive Customer Success solution, enabling businesses to reduce churn, drive customer trust and loyalty, and maximize revenue through innovative automation and integration technologies. Typical numbers reported include: Revenue: 10%-20% increase. Cost: 30% – 60% reduction.

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