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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

The disparity between conversion rates is staggering when you compare MQLs generated from a demo request versus those from a simple content download. Check out this article published back in 2017: Marketing Qualified Leads Are Cool, But I’ll Take Product Qualified Leads Any Day.

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8 Steps to Setting Smarter Sales Goals

Hubspot Sales

If 50% of their demos convert to deals, that means they must demo to eight prospects each month. If 30% of their calls lead to demos, they need to call roughly 27 people. The incentive for your reps to meet their quota? So what’s the incentive for meeting these smaller goals? Incentivize goals. No problem.

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How to Improve Sales Productivity and Boost Team Efficiency

Nutshell

This article puts the spotlight on what sales productivity means, why it’s crucial, and strategies you can employ to take your team’s productivity from 0 to 100 fast. Register for a live Nutshell demo to see what a world-class CRM can do for your sales team. Or join a live demo to see Nutshell at work!

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5 Ways to Build Up Customer Loyalty

Zoominfo

Your knowledge center should also include any content that will help your customers use your products or interact with your brand — such as product demos, tutorials, webinars , and other useful assets. Their sales reps get super hands-on with prospects during the buying journey — they provide demos, answer questions, ask for feedback, etc.

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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

In this article, we discuss how sales and marketing collaboration makes a difference and provide tips and tools for making this collaboration more efficient. Buying intent : Use of specific keywords in queries, visits to pricing pages, or requests for product demos hint at a lead’s readiness to purchase. Pricing: Pro, $7.25

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Sales Training Article: Trouble Closing - or Selling?

Customer Centric Selling

Sales Training Article: Trouble Closing or Selling? The best outcome is getting orders, but often sellers have to give discounts to incent early decisions. Proof that the capabilities can be provided (references; Success Stories; demos; etc.). It could be they or their managers need the business in the current month or quarter.

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Leverage Your LinkedIn Company Page to Generate Demand

Janek Performance Group

In this article, we’ll explore how to transform your LinkedIn company page from a boring, static content platform into a revenue asset on par with your website. Keep reading, and let me know what you think after you complete this article. This article is not about creating or optimizing your LinkedIn company page. The Basics.