Hubspot Sales

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In this post, we highlight the top 10 for 2023: 1.

Trends 102

Trends B2B B2C Social Media 102

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Their main pain point that needed to be addressed was prospecting.

B2B 246

B2B Intent Signal Customer How To 246

Sales and Marketing Management

NOVEMBER 13, 2020

Author: Zameer Baber and Garrett Kephart As organizations consider how their operations need to change in a post-COVID world, many are rethinking how their B2B sales teams will operate as many may no longer want – or are able – to travel to meet their clients. While this may be the case in B2C sales, B2B transactions are very different.

B2B 177

B2B Strategy B2C Revenue 177

Zoominfo

JANUARY 4, 2022

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations. It’s an antiquated system. “In And it goes on and on.”

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Hubspot Sales

JUNE 13, 2023

85% of salespeople using AI/automation agree it makes their prospecting efforts more effective. As prospecting is an extremely critical step in the sales process , adopting AI to help with your processes is worth considering. Read on to learn more about using AI for sales prospecting and specific use cases for generative AI.

Prospecting 118

Prospecting Lead Rank Lead Scoring Sales Qualified Lead 118

Zoominfo

AUGUST 1, 2018

Some tools become permanent fixtures in marketing strategies, while others fizzle out just as quickly as they enter the scene. While B2C brands have embraced VR/AR on a large scale, B2B marketers have been slower to adopt this new technology. But, here are a few of the most important benefits for B2B marketers: 1.

B2B 154

B2B B2C Scale Transportation 154

Allego

FEBRUARY 15, 2024

After using the generative AI tool for more than a year, though, I am a lot less worried. That’s because gen AI tools still need humans to create quality content. Gen AI tools are another tool in my toolbox, much like Google Search or my MacBook. They help me do my job better and faster. But they can’t do it alone.

B2B 71

B2B Coaching B2C Tools 71

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

B2B 52

B2B Training Top of Funnel B2C 52

SalesLoft

AUGUST 24, 2022

Trying to visualize pipeline without the right tools is even harder. Now, financial services organizations who are serving the B2C space and using the Person Account record within Salesforce are supported through the Salesloft Connect extension, effectively putting Salesloft directly within Salesforce. . We get it. .

B2C 52

B2C SalesForce Lead Rank Lead Scoring 52

Score More Sales

AUGUST 26, 2014

We have run into many B2B websites lately that do not work well on mobile devices. There are still some things that differentiate a B2B (business-to-business) transaction from B2C (business to consumer). Many of our clients don’t take advantage of these tools yet though. Expand Your Pipeline. Close More Deals.

B2B 232

B2B Revenue B2C Ideal Customer Profile 232

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Especially In The B2B Realm?) ZoomInfo offers a powerful tool for this messaging: Engage.

Prospecting 130

Prospecting Scale Lead Nurturing Campaigns 130

LeadBoxer

MAY 30, 2021

Business-to-business (B2B) sales involve companies selling products and services to other businesses. B2B companies either sell items to another company so they can make their own products or meet a specific need. The Purpose of a Good B2B Lead Strategy. Elements of an Effective B2B Lead Strategy. Allows social selling.

Lead Rank 82

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring 82

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Multi-Touch Attribution Models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Sales Hacker

FEBRUARY 14, 2023

Using TikTok for B2B selling might seem unprofessional. But TikTok has proven a powerful channel for B2B messages. In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Why use TikTok for B2B sales? TikTok users are 1.7x

B2B 90

B2B Top of Funnel Ideal Customer Profile Video 90

Mr. Inside Sales

MARCH 22, 2019

Whether it’s nervousness, fear, inexperience, or just the conviction that if they stop talking the prospect will say “Not interested” and hang up, it doesn’t matter. They talk over their prospects. They talk after they ask a question (and don’t even let their prospect answer). And then they talk some more….

Prospecting 161

Prospecting Face-to-face Gatekeeper Inside Sales 161

Mr. Inside Sales

FEBRUARY 21, 2020

How good are you at requalify existing accounts, or prospects you haven’t spoken with in a while? And that means that just because a prospect or client was in charge of a certain function last month or 6 months ago, it doesn’t mean they are in charge of it today. And why would you even want to do this? How about timeline? And so on….

Prospecting 158

Prospecting Sales Qualified Lead Face-to-face Decision Maker 158

Gong.io

JULY 5, 2022

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. The B2B sales funnel is a popular method for modeling this journey. What is a B2B sales funnel? . B2B sales funnels vs. sales pipelines . Consideration. Evaluation.

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

Hubspot Sales

NOVEMBER 22, 2023

When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools. But only one type of tool is considered "effective" by 78% of global sales professionals. What's this magic tool? Create personalized email sequences to engage prospects and improve response rates.

Data 94

Data Tools Closing Hubspot 94

Zoominfo

JUNE 27, 2022

Also, by automating much of the manual data-related tasks, good data management frees up teams to focus on high-value, strategic initiatives, and prospecting. What tools will be available on a regular basis? This is especially true if you are prospecting into a market for the first time. What types of integrations do you offer?

Data 130

Data Lead Rank B2B Lead Scoring 130

SendBuzz

MAY 1, 2023

As a result, marketers preferred personalized email marketing to satisfy prospects’ needs in email marketing. If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SendBuzz

MAY 1, 2023

As a result, marketers preferred personalized email marketing to satisfy prospects’ needs in email marketing. If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

Zoominfo

JUNE 7, 2018

B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). If Instagram isn’t a core part of your B2B social strategy, it’s time to learn how to connect with your target audience on this popular platform. If you aren’t familiar with B2B storytelling , begin with your company’s origin story.

B2B 178

B2B Marketing Advertising Advertising 178

Zoominfo

MARCH 4, 2018

Technological advancements can transform any industry or job function overnight — including B2B sales. What Is The B2B Selling Process? The goal of B2B selling is to reach prospects and form meaningful connections with them. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

B2B 130

B2B Decision Maker CRM Lead Rank 130

Hubspot Sales

JUNE 21, 2022

According to research firm Gartner , 75% of B2B sales organizations will augment their traditional sales methods with guided selling solutions by 2025 to better connect with customers and drive conversion. This approach is often used in B2B buying or if your site sells a highly complex or technical product. Guided Selling Examples.

Software 92

Software Software Tools B2C 92

Crunchbase

APRIL 11, 2023

Prospecting is the process of researching and pursuing potential customers for your business. The most important part of prospecting isn’t simply finding names and emails — it’s the time and effort spent identifying potential customers and making sure that they’re actually a good fit. It’s also known as “cold outreach.”)

Ideal Customer Profile 98

Ideal Customer Profile Closing Prospecting Intent Data 98

Crunchbase

APRIL 11, 2023

Prospecting is the process of researching and pursuing potential customers for your business. The most important part of prospecting isn’t simply finding names and emails — it’s the time and effort spent identifying potential customers and making sure that they’re actually a good fit. It’s also known as “cold outreach.”)

Ideal Customer Profile 98

Ideal Customer Profile Closing Prospecting Intent Data 98

Nutshell

OCTOBER 2, 2020

B2B brands either understand the importance of content planning, or they struggle to generate leads. B2B vs. B2C. First, it’s important to differentiate between B2B and B2C: B2B stands for business to business , meaning you are a business selling your product or service to another business.

B2B 99

B2B B2C Social Media How To 99

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Their main pain point that needed to be addressed was prospecting.

Intent Signal 100

Intent Signal B2B Customer How To 100

Janek Performance Group

SEPTEMBER 20, 2022

We all know the Kardashian’s can sell their products directly to consumers on social media, but what are the best B2B sales organizations and their sales reps doing with social midway through 2022? B2B Social Selling. The term “social selling” in the B2B sales process is a misleading term.

Social Selling 62

Social Selling B2B Outsourcing Services Strategy 62

Mr. Inside Sales

JUNE 23, 2019

The answer is simple: Prospects now have more ways of identifying sales reps they don’t want to speak with, and now have more ways of evading them. It’s the same for your prospects. While it seems counter intuitive, I’d rather know up front if I’m wasting my time or if this is a real prospect. What do you do? That’s right.

Prospecting 147

Prospecting Face-to-face Decision Maker Call-back 147

Mereo

APRIL 1, 2021

A value calculator seems like a selling organization’s dream come true: a tool that can actually demonstrate your solution’s real worth to a buyer. When it comes down to it, not many B2B organizations build value calculators that achieve the results they are supposed to achieve. The Mereo Approach: B2B Value Engineering 2.

B2B 81

B2B Infusion Engineering Decision Maker 81

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. They click the ad and ultimately read the blog post.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Sales and Marketing Management

AUGUST 9, 2020

Once your company spends money to find a prospect, the clock starts ticking. Far too many companies experience sales lead asset losses because their sales and marketing people do not follow up and contact prospects. In B2C and B2B, the best salespeople understand that faster is better and slower is also-ran.

Sales Qualified Lead 177

Sales Qualified Lead Lead Rank Marketing Qualified Lead Lead Scoring 177

Sales and Marketing Management

FEBRUARY 8, 2021

As B2B companies continue to expand their digital marketing efforts, they can cull lessons from the B2C clashes like that between Airbnb and Vrbo. In the B2B world, you need to adopt the methods that the B2C people use in a different way, and that’s not going to be natural,” Westerman told SMM in a telephone interview.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Mr. Inside Sales

JANUARY 31, 2020

If a prospect is looking to move forward “as soon as possible,” for example, it means that budget is in place. In addition, what is also important about timeline is that if the prospect you’re speaking to isn’t in the market at this moment, it means you can relax behind your pitch. Everybody is onboard. Is there urgency or not?

Decision Maker 199

Decision Maker Face-to-face Gatekeeper Inside Sales 199

Hubspot Sales

JULY 19, 2022

If you’re not already taking advantage of digital payments, it’s a promising untapped opportunity that's accessible to most online businesses — and B2B businesses should invest now. In this article, we’ll get into how your B2B commerce business can start accepting payments internationally. An all-in-one CRM, such as HubSpot.

B2B 88

B2B Hubspot Sage System 88

SBI

AUGUST 6, 2019

Transforming Sales: Why B2B Sellers & Marketers Need to Add Value to Each Buyer Interaction. ED: Adobe recently discussed the concept “business-to-everyone” (B2E) in the cloud industry to encapsulate the convergence of the B2B and B2C buying experience. This is time that’s not spent engaging with prospects and selling.

Buyer 94

Buyer B2B Scale Marketing 94