B2B Hoovers Marketing Prospecting 
Zoominfo
FEBRUARY 27, 2021
Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. But with hundreds of sales intelligence tools on the market, which ones are right for your teams? What Should My Sales Intelligence Tool Include? Top 10 Sales Intelligence Tools.
SBI
MARCH 15, 2018
This week I interview Derek Slayton , Global Leader & GM of Sales & Marketing Solutions of Dun & Bradstreet. Derek: At Dun & Bradstreet, we are seeing that B2B relationships are growing increasingly complex and that access to accurate data is critical to driving growth. We call it Sales Tech Game Changers.
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Sales 2.0
SEPTEMBER 24, 2014
Some sales people in my firm were discussing where they could get the best prospect lists. Some of the team were leaning towards a trial account with Hoovers. The skinny on prospect lists is that one size does not fit all. I highly recommend doing so, if you’re considering spending any decent cash (or time) on a prospect list.
The Pipeline
SEPTEMBER 30, 2011
23 Marketing Tips For Avoiding Small Business Failure. Stored in Attitude , Communication , Communication Strategy , Compete , Guest Post , Marketing , execution. Unfortunately there are also many sales and marketing reasons. Implementing the program is the key to marketing success. Avoid Ad Hoc Marketing.
SBI
FEBRUARY 22, 2018
While that’s great news for most, the rapid turnover may actually disrupt the goals of sales and marketing professionals. The road to closing business in the B2B realm can be a long, complex journey. B2B sellers can spend months, even years, cultivating relationships with potential buyers in hopes of turning them into customers.
LeadBoxer
DECEMBER 8, 2019
If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.
The Pipeline
MAY 6, 2011
Stored in Attitude , Business Acumen , Guest Post , Marketing , Prospecting , Sales 2.0 , Success , Timing , Trust , execution. We were looking for the proverbial nugget of gold – a prospect with pain and a budget. Prospects avoid salespeople and do their own research. Favorite concepts: Strategic prospect selection.
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