B2B Hoovers Marketing Tools 
Zoominfo
FEBRUARY 27, 2021
Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies. 1 for good reason.
SBI
MARCH 15, 2018
This week I interview Derek Slayton , Global Leader & GM of Sales & Marketing Solutions of Dun & Bradstreet. Derek: At Dun & Bradstreet, we are seeing that B2B relationships are growing increasingly complex and that access to accurate data is critical to driving growth. We call it Sales Tech Game Changers.
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Sales 2.0
SEPTEMBER 24, 2014
Some of the team were leaning towards a trial account with Hoovers. She’s been doing studies on B2B data providers for the last several years and has written up each study in a white paper. One giant database that I find critical to B2B prospecting that is not usually considered a “data source” is Linkedin. Marketers don’t.
The Pipeline
SEPTEMBER 30, 2011
23 Marketing Tips For Avoiding Small Business Failure. Stored in Attitude , Communication , Communication Strategy , Compete , Guest Post , Marketing , execution. Unfortunately there are also many sales and marketing reasons. Implementing the program is the key to marketing success. Avoid Ad Hoc Marketing.
SBI
FEBRUARY 13, 2018
The event is a not to be missed if you’re in Marketing, but it’s increasingly become a must-attend event for those responsible for Sales Enablement as well. Marketing organizations are being more tightly held responsible for revenue generation. One, Marketing is good at measuring return on effort and investment.
SBI
OCTOBER 23, 2017
There are over 3,000 sessions scheduled—936 if you filter by role for sales operations or sales professional, and 179 if you filter by Marketing /ABM as a role. The other thing to keep in mind is that not every solution provider caters to marketing or sales. Clearly, there’s a wealth of knowledge and networking to be had at the event.
LeadBoxer
DECEMBER 8, 2019
If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.
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