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5 Sales Enablement Priorities for Transformational CMOs

Allego

B2B deals are high-cost, span multiple touchpoints, and take months to close. It falls on marketers to support their teams while ensuring salespeople are armed with content that captures buyer attention and closes deals. As a CMO or product marketer, the ball is in your court for how well your company handles market pressures.

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Stop Selling Like You’re In Stockholm

The Pipeline

If you want to be successful in B2B sales, you gotta stop selling like you’re in Stockholm. If it’s not the product, it’s marketing, no leadership, no culture; anything but the rep’s inability to get past product. This is something that is easily resolved with coaching and training, but you must have a willing participant.

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6 Priorities of Sales Enablement Evolved

Allego

Are marketing and sales teams on the same page? Functions that were siloed—training, learning, and coaching—are merging with content creation and management. Now that most B2B sales are virtual, a unified approach to sales enablement is more critical than ever for keeping teams on track. 1 Onboarding & Training.

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Winning Sales: How You Need To Be Enabled

Anthony Iannarino

The world of sales and marketing has long recognized and spoken about “ value creation.” A stronger value proposition is better than a weaker one, and while it is helpful, it isn’t often enough by itself to win in B2B sales. It doesn’t mean you have to have more technical knowledge than your dream client’s technical expert, their SME.

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Sales Training Programs: 3 Best Approaches to Increase Your Sales

LeadFuze

What are Sales Training Programs. Sales training programs are any type of formal or informal training that helps employees sell more effectively. The fast-paced, online, data-driven sales environment requires new sales training programs to empower the team. Why are Sales Training Programs Important.

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What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

Putting together a B2B marketing team kind of feels like assembling a superhero group. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short. to marketing team structure. Marketing team structure by audience segments.

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How Sales Professionals Can Build Trust With Their Clients (video)

Pipeliner

Moeed Amin is a Director and Founder at Proverbial Door, helping B2B sales professionals to increase their conversion rates and SME owners to scale their businesses. If people have the right character traits, they can train to become more trustworthy. The interview discusses: Trust issue in the sales industry. Trust in Sales.

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