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Cracking the B2B Code on Facebook

SBI Growth

What about for B2B? The B2B CMO’s that I have asked are typically skeptical of a Facebook investment. A common answer is, “Facebook is for personal usage, not B2B. LinkedIn is the gold standard for B2B social marketing. Twitter has proven to be effective at amplifying B2B messaging to gain reach.

Facebook 331
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Lead Capture Pages 101: Importance, Strategies, and Software

LeadBoxer

With the right software and strategies, you can get a lead capture page up, running, and working for your business in no time. How Lead Capture Pages Help Sales Teams 15 Lead Capture Page Software Options Tips for Creating an Optimized Lead Capture Page What is a Lead Capture Page? What is a Lead Capture Page?

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List of best marketing automation software for 2021

Salesmate

In fact, 75% of the companies are using marketing automation, which proves that you need to implement the best marketing automation software right away if you want to gain a competitive edge! . Marketing automation is software that enables you to put all your menial tasks on autopilot, so you can save more time and focus on high-intent leads.

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Don’t Let Marketing Off the Hook with Matt Amundson {Hey Salespeople Podcast}

SalesLoft

From his time at Marketo to his presence on LinkedIn and his current role as VP of Marketing at EverString, Matt Amundson is probably a name you have heard before. And then when I made the transition to Silicon Valley, I really lucked out with this amazing opportunity at a brand I think probably a lot of people know called Marketo.

Marketo 59
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The difference between a product-led, sales-led & marketing-led approach

Close.io

In the last few years, there has been a radical shift in the way people use and buy software. When a software company chooses product-led growth as its go-to-market strategy it means that: It relies on product usage and customer experience to acquire new users, retain its existing ones and expand its user base. Image source: Marketo.

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Fill Your Sales Pipeline by Finding “The Entry Point” (Interview with Craig Rosenberg)

Troops

When Craig Rosenberg conducted training for sales reps at an enterprise software company, he pushed them to consider alternate points of contact to fill their sales pipeline. To begin, Craig used Marketo as an example of finding the entry point. In other words, Marketo doesn’t start by going straight to the top.

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Pitch Perfect: Selling to the Chief Marketing Officer

DiscoverOrg Sales

Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio , formerly GVP of Global Marketing for Marketo. Engagio is a B2B SaaS software company focused on helping marketers and salespeople drive the best business value for their company. A CMO’s high-level goals will be directly related to these.

Marketing 193