Zoominfo

FEBRUARY 2, 2021

But how do you know when your B2B customer is indicating sales-readiness for cross-selling opportunities? Simply put, cross-selling is a sales technique that encourages customers to purchase a product or service that is related to a purchase they already plan to make. What is Cross-Selling? How Do You Know When To Cross-Sell?

Opportunity 130

Opportunity Scale Top of Funnel Lead Rank 130

Zoominfo

JUNE 22, 2022

In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. What is B2B Cold Calling? B2B cold calling is simply calling a prospective customer before they’ve expressed interest in a product or service. Our answer?

Cold Calling 130

Cold Calling B2B Commission Exact 130

Sales and Marketing Management

DECEMBER 14, 2020

The B2B buying process isn’t as linear or predictable as most companies assume. The companies that win will make it easier for people to self-serve and make more buying-related decisions without speaking to a salesperson. Before the pandemic 70% of B2B selling was already “inside selling.” All selling is inside selling.

B2B 199

B2B Revenue Top of Funnel Margin 199

SalesFuel

APRIL 8, 2024

If your B2B client’s target audience includes technical buyers, they may be focusing on the wrong types of ads. This spells opportunity for your client since most Americans have a habit of thinking about work afterhours. So, if your B2B client wants to boost sales, they should be posting videos on popular social media sites.

Social Media 52

Social Media Media Video B2B 52

No More Cold Calling

JUNE 6, 2019

Ten years later, his advice is even more relevant than it was back then—for college graduates starting their careers, and for salespeople looking to get B2B leads. They don’t fill your pipeline with qualified B2B leads. Relationships are still how deals get done and how you get quality B2B leads. Don’t believe me?

Sales Qualified Lead 209

Sales Qualified Lead B2B Lead Rank Lead Scoring 209

Zoominfo

JUNE 14, 2022

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Here are some common B2B display advertising mistakes: Remarketing: Just because someone landed on your website doesn’t mean they’re a good-fit prospect. Marketing mistakes are costly.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Zoominfo

JUNE 7, 2018

B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). As that number grows so does the opportunity to reach potential customers in new ways. If Instagram isn’t a core part of your B2B social strategy, it’s time to learn how to connect with your target audience on this popular platform.

B2B 178

B2B Marketing Advertising Advertising 178

Zoominfo

AUGUST 22, 2022

Use the BANT Framework BANT (an acronym for budget, authority, need, and timeline) is a commonly accepted B2B marketing framework. They include: Employee headcount Annual revenue Industry B2B vs. B2C Location 2. You can segment audiences by MQL, demo, open and closed opportunities, or how much they’ve spent with you in the past.

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130

Zoominfo

MARCH 15, 2022

As the head of enterprise product and sales at ZoomInfo, I had the opportunity to speak with JP Valentine on The Alldus Podcast: AI in Action. But consumer-oriented AI solutions aren’t enough for the scope and volume of intelligence required by B2B teams today. Every company has a sales and marketing function. Take Siri for example.

B2B 130

B2B Marketing Scale Lead Rank 130

MEDDIC

MARCH 28, 2024

How To Crush Your Goals this quarter A new quarter brings fresh opportunities and a renewed focus on achieving goals. If you are an enterprise B2B account executive, the beginning of a quarter is a critical time to set the stage for success and to crush your goals. Are there high-potential opportunities that need nurturing?

Enterprise 52

Enterprise Enterprise Account B2B 52

Sales and Marketing Management

MAY 18, 2018

Tapping in to the experiential trend is essential for building a brand, engaging B2B customers, and driving sales. Follow these three key steps to plan and implement immersive experiences that engage your B2B customers and transform sales. Opportunities for immersive experiences include: Experiential brand activations.

B2B 221

B2B Customer Social Media Face-to-face 221

Sales and Marketing Management

DECEMBER 14, 2020

One of the best things about using brand podcasts is that they give you the opportunity to shine a light on your best subject matter expert in every scenario. When planning out your sales outreach, consider the opportunity you have to share parts of your show with your prospects on a one-to-one basis. Think about it.

Buyer 136

Buyer B2B Account Based Marketing Collateral 136

Sales Hacker

FEBRUARY 14, 2023

Using TikTok for B2B selling might seem unprofessional. But TikTok has proven a powerful channel for B2B messages. In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Why use TikTok for B2B sales? TikTok users are 1.7x

B2B 90

B2B Top of Funnel Ideal Customer Profile Video 90

Janek Performance Group

AUGUST 23, 2023

Of course, B2B selling is different. Also, B2B sellers must guard against negative stereotypes. But as trusted advisors, B2B sellers can still generate urgency to help skeptical buyers help themselves. Let’s look at ways B2B sellers can create the urgency that benefits themselves and their clients. Most are in no hurry.

B2B 62

B2B Case Study Collateral ACT 62

Zoominfo

NOVEMBER 7, 2018

To help you impress job applicants and attract top talent, we give you seven ways to improve your B2B job descriptions. You shouldn’t invent super-specific alternatives to these titles, but you should use your job description as an opportunity to tell the candidate what kind of impact they will make. Keep reading.

B2B 130

B2B Hiring Social Media Sales Qualified Lead 130

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. link] Types of Customer Pain Points B2B customer pain points can generally be split into four different categories: Productivity, financial, processes, and support. This was leading them to miss out on major growth opportunities.

Intent Signal 100

Intent Signal B2B Customer How To 100

Zoominfo

AUGUST 4, 2021

In the world of B2B buying, delivering personalized, relevant, and timely conversations can impact how well and quickly visitors convert. Be relatable. This is an opportunity to be proactive and not wait for them. This is once an account has been accepted as a potential opportunity with sales. Give it a human touch.

Top of Funnel 130

Top of Funnel B2B Sales Qualified Lead Penetration 130

eGrabber

JUNE 9, 2023

Generating B2B leads on LinkedIn can be a powerful way to grow your business. In this blog post, we’ll share seven actionable tips that can help you attract and engage with your target audience on the platform, generate B2B leads on LinkedIn, and ultimately leading to more B2B leads for your business. Try for Free!

LinkedIn 52

LinkedIn B2B Sales Qualified Lead Lead Rank 52

Zoominfo

JUNE 14, 2018

Today we teach you everything there is to know about B2B event preparation—so you can get the most out of your next trade show or industry event. You should also consider jotting down a few questions or talking points related to the various speakers you’ll be seeing. Key Takeaways and B2B Event Preparation. Let’s get into it!

B2B 159

B2B Trade Show Social Media Vendor 159

Lead411

DECEMBER 14, 2023

Mastering B2B Lead Generation: A comprehensive Guide to Harnessing the Power of Technographic Data In the dynamic realm of B2B sales and marketing, the ability to uncover actionable insights about potential leads is a game-changer. Building Your Targeted Prospecting List 1.

Ideal Customer Profile 52

Ideal Customer Profile Lead Generation Intent Signal B2B 52

Salesmate

SEPTEMBER 15, 2021

However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. Is B2B social media marketing ineffective? B2B social media marketing can be extremely effective when done correctly. Seth Price .

Social Media 98

Social Media Media B2B B2C 98

Partners in Excellence

JULY 8, 2020

A reader asked me, “Dave, when are you publishing a book on complex B2B selling? But, the idea challenged me, if I were to write a book on complex B2B selling, what would I write, how might I create something that would have a real impact on how we engage customers and move them through their buying process. What do you think?

B2B 91

B2B ACT Construction Sales Methodology 91

SBI

JANUARY 9, 2018

Entertain this quick thought exercise: If a sales rep picks one of their customer accounts – it doesn’t matter if it’s one of the largest or smallest – what percentage of the total possible spend related to the goods and services your company provides have they captured? Could they capture more? If so, where and how?

Analytics 139

Analytics B2B Benefit Scale 139

Hubspot Sales

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. It's the jumping-off point for every closable deal — and doing it effectively can be the difference between maintaining a steady stream of productive opportunities and your sales process never getting off the ground.

Ideal Customer Profile 87

Ideal Customer Profile B2B Prospecting Gatekeeper 87

Zoominfo

FEBRUARY 5, 2020

This development has had a significant impact on the B2B buyer’s journey. Companies have more opportunities to get their product in front of a potential customer wherever they may be. 50% of B2B queries are made on a smartphone ( source ). 70% of B2B buyers increased their mobile usage over the past 2-3 years ( source ).

B2B 100

B2B Marketing Social Media Penetration 100

Zoominfo

NOVEMBER 7, 2018

To help you impress job applicants and attract top talent, we give you seven ways to improve your B2B job descriptions. You shouldn’t invent super-specific alternatives to these titles, but you should use your job description as an opportunity to tell the candidate what kind of impact they will make. Keep reading.

B2B 100

B2B Hiring Social Media Sales Qualified Lead 100

Zoominfo

DECEMBER 28, 2020

These efficient processes are critical, considering that more than three-quarters of surveyed B2B buyers described a recent purchase as “very complex or difficult.”. When B2B buyers need to solve a problem, they start researching online. Related: How Business Search Behavior has Shifted During the Coronavirus.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Zoominfo

MARCH 4, 2018

Technological advancements can transform any industry or job function overnight — including B2B sales. What Is The B2B Selling Process? The goal of B2B selling is to reach prospects and form meaningful connections with them. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

B2B 130

B2B Decision Maker CRM Lead Rank 130

Nutshell

OCTOBER 2, 2020

B2B brands either understand the importance of content planning, or they struggle to generate leads. B2B vs. B2C. First, it’s important to differentiate between B2B and B2C: B2B stands for business to business , meaning you are a business selling your product or service to another business. FREE DOWNLOAD.

B2B 99

B2B B2C Social Media How To 99

Pointclear

DECEMBER 17, 2013

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title.

Harte Hanks 232

Harte Hanks Lead Rank B2B Data 232

Score More Sales

JUNE 28, 2013

There are still a lot of B2B companies who turn away from social tools. We welcome anyone serious about growing B2B sales here at Score More Sales, and we know of many colleagues where you can get amazing inspiration to keep your head in the game this season. Increase Opportunities. More on that to follow. Expand Your Pipeline.

B2B 196

B2B Lead Rank Lead Scoring Referrals 196

BrainShark

SEPTEMBER 13, 2022

To keep your teams aware of cross-sell opportunities, every B2B sales leader should track product-specific metrics. Having a solid understanding of these metrics will allow B2B sales leaders to keep the team focused on what works in order to build revenue more predictably. .

B2B 71

B2B Segment Forecasting Lead Rank 71

Pointclear

MARCH 27, 2014

I was delighted to be invited as guest #5 on Paul Gillin and Allan Schoenberg’s FIR B2B podcast. The format of FIR B2B is brilliant. Half of all B2B emails are now opened on a mobile device, up from 46% last quarter (according to Yesmail in an article published in FierceCMO). More information and links in the blog.

Social Media 223

Social Media Media B2B Decision Maker 223

Zoominfo

MARCH 5, 2021

Creating B2B marketing content is a significant investment of time and money. According to Content Marketing Institute, 69% of top-performers in B2B content marketing have a documented content strategy. You can create content all day, but if your target audience doesn’t relate to it, you’re wasting your time.

Strategy 257

Strategy Marketing Buyer Persona Sales Qualified Lead 257

Mereo

JANUARY 31, 2024

We have the opportunity to meet with a lot of leaders and revenue teams across our client base. If you are not offering compelling differentiation from the competition, you are most likely going to win a “fair share” of opportunities. Their answer? Their answer? About 50%, and they smiled, catching on.

Buyer 41

Buyer B2B Lead Rank Lead Scoring 41

Zoominfo

NOVEMBER 13, 2019

9 B2B Closing Techniques People buy from people first, then product second, according to ZoomInfo’s Director of Sales Steve Wernke. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. For more tips, check out our post on using a B2B sales funnel. Price is relative. Free Trial 2.

Closing 130

Closing B2B Decision Maker Scale 130

Zoominfo

SEPTEMBER 15, 2021

In the world of B2B buying, delivering personalized, relevant, and timely conversations can impact how well and quickly visitors convert. Be relatable. This is an opportunity to be proactive and not wait for them. The Buying Committee This is once an account has been accepted as a potential opportunity with sales.

Top of Funnel 100

Top of Funnel B2B Sales Qualified Lead Penetration 100