Increase Sales

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Start with Social Marketing in B2B, Stop with Social Selling

Increase Sales

So let us stop with this current catch phrase of social selling just to sell some webinar, book, etc, you get my drift. Now social marketing specific to B2B is a subset of marketing just as direct mail, advertising, business to business networking and promotional items all are. are now considered outbound. .”

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B2B Networking – Why Are You Here?

Increase Sales

With the holidays, this is a time of year for many B2B networking events. Given this B2B networking event was a holiday Christmas party along with free food and adult beverages, it was well attended. Sitting with a smart phone in hand while ignoring those around you at a B2B social gathering is plainly stupid.

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Change Your Words, Improve Your Results in B2B Marketing

Increase Sales

In B2B marketing, the words one writes can dramatically change one’s results. Adestra analyzed 1.158 billion business to business (B2B) emails sent within the last year. During the past half dozen years, I personally have worked on changing the words I think, speak and write. Increase sales.

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LinkedIn Introduction Messages – The Right Key to Unlock Sales Leads

Increase Sales

LinkedIn introduction messages are great tools for those engaged in business to business (B2B) sales or selling. Marketing B2B business growth LinkedIn introduction messages LinkedIn profile sales leads SMB Top Sales World' There is no desire to connect with me as a person; to just get to know me. Baiting and Switching.

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The Pen Now Directs More Sales Leads

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91% of B2B marketers use content marketing. B2B companies that blog generate 67% more sales leads per month. 87% of B2B marketers use social media to distribute content. Billion will be spent on content marketing, video marketing and social media in 2013. 62% of companies outsource their content marketing.

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Please Stop Using LinkedIn for Sales Pitches

Increase Sales

Thirty days later I received another LinkedIn email about another free webinar with the same offer. LinkedIn when used with the right business ethics, the right B2B marketing strategies and the right B2B marketing tactics can increase sales. I did not receive a response and figured she would be more discreet in the future.

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Realtors Are You Missing This Marketing Platform?

Increase Sales

Possibly the reason for this oversight is because LinkedIn is considered for those selling or working in B2B industries. Yet upon review of the ideal customer (potential listing client or buying client), probably he or she is directly or indirectly connected to B2B industries. Specific prospecting strategies on LinkedIn.