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Confusing Customer Service Delivery with Customer Experience Delivery?

Babette Ten Haken

Do we really understand the difference between customer service delivery and customer experience delivery? At times, our self-focused perception leaves customer service delivery up to everyone with “service” as part of their job titles. That means we assume customer service is someone else’s responsibility.

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6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

B2B marketing is more technical than B2C. Businesses are constantly looking for premium service, and one simple mistake can cost you a valuable customer. How does one manage to keep customers engaged and loyal to their brand? Customer service. Is preventing defection even possible? To conclude.

Retention 238
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A Hopscotch Client Retention Strategy will not boost Client Success

Babette Ten Haken

If you practice a hopscotch client retention strategy, do not get your hopes up. When your organization embraces a hopscotch client retention strategy, you color within the lines. Based on the quality of customer insights you have gleaned by going off-script in your conversations? For your customer’s success, primarily?

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3 Keys to an Effective Digital Selling Strategy

Sales and Marketing Management

Sure, the approach and tone might vary based on the audience, but B2B buyers behave quite similarly to B2C consumers. Digital selling yields the best results when companies offer consistent experiences across all channels, including brand image, media releases, client presentations, customer service, and product engagement.

Strategy 166
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How To Develop Landing Pages That Actually Convert

Smooth Sale

Therefore, your landing page will be remarkably different from a B2C company that targets consumers. B2C landing pages are more about connecting with the audience emotionally. For example, social proof is more critical on a B2B landing page than a B2C one. Ensure customer service receives applause.

B2C 78
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3rd Quarter One Millimeter Mindset™ Zinger Blog Posts

Babette Ten Haken

Here are 8 zinger blog posts to catalyze your professional innovation, workforce engagement and customer success during Q4. Confusing Customer Service Delivery with Customer Experience Delivery? A Hopscotch Client Retention Strategy will not boost Customer Success.

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3 Tiers of Customer Value in the Product Management Maturity Model

Product Management University

This is where B2B and B2C product management completely diverge. It begs the question, how are you going to help customers eliminate their silos if your product teams are working in silos of their own? Critical versus nice-to-have monikers will be obvious when you look at it from this angle. Tier 2: Department Value.