Influencer vs. Decision Maker
KO Advantage Group
SEPTEMBER 15, 2020
The influencer vs. the decision maker. B2B sales can be more complex than B2C in some aspects. Answering these questions can help you in your sales cycle. Do those two ever get confusing to you? Buyers can be liars. So how do you know which is which? Let's get you selling more, faster.
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