Remove B2C Remove Demographics Remove Sales Remove Software
article thumbnail

The Difference Between Firmographic and Technographic Data

Zoominfo

The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. Are they a non-profit, a B2C company, another SaaS, etc? Let’s explore firmographic and technographic data. Direct conversions 2.

Data 195
article thumbnail

How To Segment Audiences: A B2B Marketer’s Guide

Zoominfo

For example, a medium-sized business with a larger-than-average sales team might have a bigger need for sales software than an enterprise company with a smaller sales team. They include: Employee headcount Annual revenue Industry B2B vs. B2C Location 2. For example, let’s say you sell marketing automation software.

Segment 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Difference Between Firmographic and Technographic Data

Zoominfo

The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. Are they a non-profit, a B2C company, another SaaS, etc? Let’s explore firmographic and technographic data. Direct conversions 2.

article thumbnail

The Straight-Forward Guide to Target Markets

Hubspot Sales

Every sales team and entrepreneur need to know their customer. For example, if you’ve created a B2B Software product that helps remote construction teams, you’d probably focus on other companies within the construction industry. Nike is a classic B2C example. Who is the ideal fit for your offering? What Is a Target Market?

Apparel 120
article thumbnail

The Complete Guide to B2B Website Visitor Tracking (+ 10 Great Tools to Get You Started)

Nutshell

You can then access this information, usually in a spreadsheet or shared directly into your CRM software. Website visitor tracking aims to convert visitors into customers by getting them into your sales pipeline. It’s an excellent feature to boost your B2B sales and marketing opportunities.

article thumbnail

How to know whether to use ideal customer profiles or buyer personas

PandaDoc

In order to develop a more complete ICP, most companies use data mining techniques, statistical analytics, and data quality software with ETL (Extract Transform and Load) tools. ETL software can analyze, organize, and filter data extremely quickly. Sales strategy webinar. 3 data-backed steps to pivot your sales strategy.

article thumbnail

How to plan content for B2B brands in 4 easy steps

Nutshell

B2B vs. B2C. First, it’s important to differentiate between B2B and B2C: B2B stands for business to business , meaning you are a business selling your product or service to another business. B2C stands for business to consumer , meaning you’re selling your products or services directly to a consumer. How old are they?

B2B 99