The Difference Between Firmographic and Technographic Data
Zoominfo
JULY 3, 2020
The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. Are they a non-profit, a B2C company, another SaaS, etc? Let’s explore firmographic and technographic data. Direct conversions 2.
Let's personalize your content