Remove B2C Remove Engineering Remove Marketing Remove Oracle
article thumbnail

Enterprise sales lessons: How I almost closed Google, Intuit & Oracle

Close.io

From B2C to B2B. We were a tiny team—just myself as the founder and one engineer. I want to have engineers around the world teach each other.”. We hustled hard, we pitched perfectly, the product concept was great, and high-level leadership loved it, not just at Google, but also at Intuit and Oracle. It was mid 2007.

Oracle 53
article thumbnail

The difference between a product-led, sales-led & marketing-led approach

Close.io

In other words, we are experiencing the product-led era that came as a replacement to the marketing and the sales-led one. How is product-led different than marketing-led? With PLG, modern software companies manage to reduce overhead costs by massively reducing the cost of marketing and sales activities. Final thoughts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Crunchbase 2023 Influential Women in Sales List

Crunchbase

Angeley Mullins Chief Marketing Officer and Chief Growth Officer, Latana Brand Tracking Angeley Mullins began her sales career in the finance industry and then moved into leading commercial teams for technology companies across various international markets. In this role, she advises and accelerates go-to-market and U.S.

Hiring 130
article thumbnail

Why ZoomInfo Acquired EverString

Zoominfo

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. Data is at the core of every go-to-market motion. It will be purpose-built for go-to-market teams to identify actual buying centers rather than legal entities with no purchasing power.

Lead Rank 246
article thumbnail

Why ZoomInfo Acquired EverString

Zoominfo

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. Data is at the core of every go-to-market motion. It will be purpose-built for go-to-market teams to identify actual buying centers rather than legal entities with no purchasing power.

Lead Rank 130
article thumbnail

Social Selling is Just … Selling: A Contemporary Guide

DiscoverOrg Sales

For marketers at a hip agency, Instagram may be the go-to network. For B2C and service-oriented sellers, it might be Facebook first. I know that group of buyers really well and it takes a lot to break through in a market like this. Want to Build a Sales & Marketing Lead Engine? You do you.

article thumbnail

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. She holds a BS in Chemical Engineering from the University of Texas at Austin and lives in Los Altos, California with her two children. You own your path.

Hiring 130