Why You Need Social Influencers
Sales and Marketing Management
AUGUST 8, 2018
Author: Jeff Epstein Social media influencers may be this year’s biggest marketing disruptors. B2C companies that harness this trend of reaching ad-skeptical consumers are beefing up their coffers big time, so why are some B2B companies not following suit? What has allowed social media influence to help these brands generate B2B sales?
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