Zoominfo

NOVEMBER 5, 2020

Historical data matching to update outdated records: A big problem for go-to-market teams is that they know that the data in their CRM and Marketing Automation systems is bad (according to Oracle, often 50% bad), but they don’t know which 50% is bad, and which 50% is good.

Lead Rank 130

Lead Rank Lead Scoring Ideal Customer Profile Oracle 130

Zoominfo

OCTOBER 15, 2018

Once thought of as a strict “B2C only” social platform, Twitter is an effective component of the B2B marketing mix. Oracle ( @Oracle ). Oracle’s multiple events throughout the year attract thousands of people. To garner the most coverage, Oracle utilizes a specific hashtag for each event for attendees to use.

Handbook 113

Handbook Twitter B2B Oracle 113

Sales Hacker

JANUARY 21, 2019

He’s had sales leadership experiences at Oracle, PeopleSoft, and BEA Systems. In 2016, his sales operation grew from targeting B2B to B2C, from SMB to enterprise, and from domestic to global with customers and offices all over the world.

Scale 13

Scale Marketo Hiring PeopleSoft 13

DiscoverOrg Sales

AUGUST 23, 2018

For B2C and service-oriented sellers, it might be Facebook first. If you have a large client like Microsoft or Oracle,” Madden says, “you should be connected to HUNDREDS of people at each of your diamond accounts – at a baseline minimum. For sales professionals, it’s probably LinkedIn. You do you.

Social Selling 192

Social Selling Social Media Media Twitter 192

DiscoverOrg Sales

AUGUST 23, 2018

For B2C and service-oriented sellers, it might be Facebook first. If you have a large client like Microsoft or Oracle,” Madden says, “you should be connected to HUNDREDS of people at each of your diamond accounts – at a baseline minimum. For sales professionals, it’s probably LinkedIn. You do you.

Social Selling 120

Social Selling Social Media Media Twitter 120

Sales Hacker

OCTOBER 7, 2021

12 at Oracle (Start-up to $1B) and first woman sales and P&L leader. Designer of Oracle’s Virtual/Digital Sales Division. With 10+ years of sales experience, Reva began her career with Oracle as a Business Development Rep and moved into an Account Executive role for Oracle Marketing Cloud (Eloqua).

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Sales and Marketing Management

DECEMBER 28, 2017

B2B and B2C firms are similar in the sense that they are both forms of commercial transactions. Companies that have the capital to control their experiences, be it B2B or B2C, have an advantage. Amazon appeals to the consumptive self, offering us more for less. Each requires a sales process, marketing and excellent customer service.

Facebook 149

Facebook B2C Consumer B2B 149

SBI

NOVEMBER 7, 2019

To continue to engage buyers during a time when B2B and B2C buyer demands are converging at a rapid pace, personalized, relevant content has. As a Senior Director of Sales Consulting at Oracle, Tod and his team of Sales Engineers and Solution Consultants support the sales team in. Conversica, Inc., Industry News. Sales Enablement.

Top of Funnel 52

Top of Funnel Ideal Customer Profile Webinar Metrics Customer 52

LeadFuze

AUGUST 5, 2021

He has had the privilege of helping more than 100,000 salespeople become top revenue producers at companies including IBM, AT&T, EMC, Oracle, NEC, McAfee, Cadence and hundreds of companies. A highly sought-after sales trainer and keynote speaker, Steve is both entertaining and enlightening. A Post Worth Your Time . Do you Know Them?

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98