Babette Ten Haken

MARCH 28, 2019

Subscribe to my blog. Share your email address in the red box in the right column of this blog. Babette Ten Haken‘s One Millimeter Mindset Storytelling for STEM Professionals and Left Brain Thinkers speaking programs are created for organizations and associations who want to catalyze stakeholder success and customer retention.

Retention 72

Retention Ideal Customer Profile Customer SME 72

Babette Ten Haken

OCTOBER 8, 2018

Do we negatively bias customer inclination to further engage with us, our organizations and our brands? Think about an over-dependence on cold calling, marketing automation and running around networking events throwing business cards at everything. Then put ourselves in the shoes of current and potentially future customers.

Ideal Customer Profile 88

Ideal Customer Profile Customer Chemicals SME 88

Babette Ten Haken

APRIL 4, 2019

Subscribe to my blog. Share your email address in the red box in the right column of this blog. Babette Ten Haken‘s One Millimeter Mindset Storytelling for STEM Professionals and Left Brain Thinkers speaking programs are created for organizations and associations who want to catalyze stakeholder success and customer retention.

SME 75

SME Ideal Customer Profile Education Retention 75

Babette Ten Haken

SEPTEMBER 5, 2018

Subscribe to my blog. Babette Ten Haken’s One Millimeter Mindset keynotes, breakout sessions and workshops help individuals, teams, organizations and associations leverage productive and profitable collaboration to catalyze professional innovation, workforce engagement and customer retention. Contact me. is available on Amazon.com.

Customer 109

Customer SME Retention Engineering 109

Babette Ten Haken

APRIL 11, 2019

Subscribe to my blog. Share your email address in the red box in the right column of this blog. Babette Ten Haken‘s One Millimeter Mindset Storytelling for STEM Professionals and Left Brain Thinkers speaking programs are created for organizations and associations who want to catalyze stakeholder success and customer retention.

Ideal Customer Profile 61

Ideal Customer Profile SME Networking Retention 61

Babette Ten Haken

OCTOBER 10, 2018

Chances are, you are reading this blog because you are never content with mediocrity: from yourself, your workplace colleagues or your clients. Subscribe to my blog. She is a member of SME, ASQ, SHRM and the National Speakers Association. Where do you fall within the three scenarios I describe today? What are you waiting for?

Ideal Customer Profile 70

Ideal Customer Profile Customer SME Hiring 70

Babette Ten Haken

AUGUST 29, 2018

Subscribe to my blog. Babette Ten Haken’s One Millimeter Mindset keynotes, breakout sessions and workshops help individuals, teams, organizations and associations leverage productive and profitable collaboration to catalyze professional innovation, workforce engagement and customer retention. Contact me. is available on Amazon.com.

Retention 62

Retention Strategy Customer SME 62

Babette Ten Haken

SEPTEMBER 20, 2018

Subscribe to my blog. Babette Ten Haken is a STEM design thinker, Six Sigma Green Belt and Voice of the Customer facilitator, forged by her background in new product development, startups, market research and sales. She is a member of SME, ASQ, SHRM and the National Speakers Association. Contact me.

Ideal Customer Profile 72

Ideal Customer Profile Strategy Customer SME 72

Babette Ten Haken

OCTOBER 24, 2018

When our organization’s storytelling culture (if indeed we have one) is the responsibility of, say, the marketing or public relations department, we can miss the best stories of all. Due to a solid mix of our products and services. Subscribe to my blog. She is a member of SME, ASQ, SHRM and the National Speakers Association.

Ideal Customer Profile 74

Ideal Customer Profile SME Hiring Call-back 74

Babette Ten Haken

SEPTEMBER 13, 2018

Subscribe to my blog. Babette Ten Haken is a STEM design thinker, Six Sigma Green Belt and Voice of the Customer facilitator, forged by her background in new product development, startups, market research and sales. She is a member of SME, ASQ, SHRM and the National Speakers Association. Contact me.

Ideal Customer Profile 73

Ideal Customer Profile Face-to-face SME Hiring 73

Babette Ten Haken

AUGUST 20, 2018

Yet, these bold, splashy stories, which our marketing departments love, leave the customer’s biggest question unaddressed: “Will you forget about taking good care of me, once I sign the contract?”. Some of our truly best stories about creating compelling customer retention experiences thus remain untold. Subscribe to my blog.

Retention 51

Retention Customer SME Industry 51

Babette Ten Haken

SEPTEMBER 6, 2018

Subscribe to my blog. Babette Ten Haken’s One Millimeter Mindset keynotes, breakout sessions and workshops help individuals, teams, organizations and associations leverage productive and profitable collaboration to catalyze professional innovation, workforce engagement and customer retention. Contact me. is available on Amazon.com.

Retention 61

Retention Customer Hiring SME 61

Babette Ten Haken

AUGUST 22, 2018

Subscribe to my blog. Babette Ten Haken’s One Millimeter Mindset keynotes, breakout sessions and workshops help individuals, teams, organizations and associations leverage productive and profitable collaboration to catalyze professional innovation, workforce engagement and customer retention. Contact me. is available on Amazon.com.

Customer 59

Customer Epiphany Retention SME 59

Babette Ten Haken

AUGUST 16, 2018

Subscribe to my blog. Babette Ten Haken’s One Millimeter Mindset keynotes, breakout sessions and workshops help individuals, teams, organizations and associations leverage productive and profitable collaboration to catalyze professional innovation, workforce engagement and customer retention. Contact me. is available on Amazon.com.

Engineering 55

Engineering Automotive SME Retention 55

Babette Ten Haken

MAY 21, 2018

When employees are more focused on meeting their own KPIs, than in best serving their customers in a proactive and anticipatory manner, things can go south in a hurry. Or, customer service is busy serving as many customers as possible. Subscribe to my blog. Start moving one millimeter forward, today!

Customer 51

Customer Pivotal Retention How To 51

Babette Ten Haken

MARCH 27, 2019

When stories engage customers and members, it’s because they hear their own, familiar voices in the story. Traditionally, storytelling is a marketing, sales or PR function. Subscribe to my blog. Share your email address in the red box in the right column of this blog. Never miss another insightful post.

Ideal Customer Profile 18

Ideal Customer Profile SME Education Engineering 18

Mindtickle

MAY 14, 2016

The customers were in retail, technology, and hospitality respectively, but they each had similarities in the way they dealt with these partner relationships. The differences in their channel partner strategies were not due to their industries but rather were influenced by the stage of their business was at, or very specific market factors.

Channels 52

Channels Strategy Lead Rank Retail 52

Mindtickle

MAY 14, 2016

The customers were in retail, technology, and hospitality respectively, but they each had similarities in the way they dealt with these partner relationships. The differences in their channel partner strategies were not due to their industries but rather were influenced by the stage of their business was at, or very specific market factors.

Channels 52

Channels Strategy Lead Rank Retail 52

Babette Ten Haken

APRIL 10, 2019

Subscribe to my blog. Share your email address in the red box in the right column of this blog. Babette Ten Haken‘s One Millimeter Mindset Storytelling for STEM Professionals and Left Brain Thinkers speaking programs are created for organizations and associations who want to catalyze stakeholder success and customer retention.

Decision Maker 13

Decision Maker SME Retention Hiring 13

Babette Ten Haken

APRIL 24, 2019

Then, do marketing materials tell a different story than what employees experience in the daily workplace? Because marketing materials often are focused on customer acquisition and stockholders, rather than attracting and retaining of internal employee stakeholders. Are these marketing materials too good to be true?

Company 107

Company SME Ideal Customer Profile Loyalty 107

Babette Ten Haken

MAY 1, 2019

And these agencies produce lots of marketing and sales oriented materials. Subscribe to my blog. Share your email address in the red box in the right column of this blog. She continuously facilitated outcomes in teams comprised of both left-brain and right-brain thinkers in new product development, market research and sales.

Outsourcing Services 77

Outsourcing Services Company Ideal Customer Profile SME 77

Babette Ten Haken

MARCH 21, 2019

Then, take the next steps towards growing customer and employee experience and retaining customers: Subscribe to my blog. Share your email address in the red box in the right column of this blog. Babette is a member of SME, ASQ, SHRM and the National Speakers Association. Never miss another insightful post.

Ideal Customer Profile 73

Ideal Customer Profile SME Education Margin 73

Babette Ten Haken

APRIL 18, 2019

Subscribe to my blog. Share your email address in the red box in the right column of this blog. Babette Ten Haken‘s One Millimeter Mindset Storytelling for STEM Professionals and Left Brain Thinkers speaking programs are created for organizations and associations who want to catalyze stakeholder success and customer retention.

Hiring 66

Hiring Ideal Customer Profile Banking SME 66

Babette Ten Haken

APRIL 17, 2019

Subscribe to my blog. Share your email address in the red box in the right column of this blog. Babette Ten Haken‘s One Millimeter Mindset Storytelling for STEM Professionals and Left Brain Thinkers speaking programs are created for organizations and associations who want to catalyze stakeholder success and customer retention.

Meeting 75

Meeting Ideal Customer Profile SME Churn 75

Babette Ten Haken

JULY 30, 2018

Subscribe to my blog. Babette Ten Haken delivers her One Millimeter Mindset keynotes, breakout sessions and workshops to help individuals, teams, organizations and associations leverage productive and profitable collaboration to catalyze professional innovation, workforce engagement and customer retention. Contact me.

Strategy 58

Strategy Customer SME Survey 58

Babette Ten Haken

AUGUST 30, 2018

Subscribe to my blog. Babette Ten Haken’s One Millimeter Mindset keynotes, breakout sessions and workshops help individuals, teams, organizations and associations leverage productive and profitable collaboration to catalyze professional innovation, workforce engagement and customer retention. Contact me. is available on Amazon.com.

SME 53

SME Call-back Software Software 53

Babette Ten Haken

APRIL 15, 2019

Subscribe to my blog. Share your email address in the red box in the right column of this blog. Babette Ten Haken‘s One Millimeter Mindset Storytelling for STEM Professionals and Left Brain Thinkers speaking programs are created for organizations and associations who want to catalyze stakeholder success and customer retention.

Ideal Customer Profile 22

Ideal Customer Profile Customer SME Retention 22

Babette Ten Haken

MARCH 25, 2019

Subscribe to my blog. Share your email address in the red box in the right column of this blog. Babette Ten Haken‘s One Millimeter Mindset Storytelling for STEM Professionals and Left Brain Thinkers speaking programs are created for organizations and associations who want to catalyze stakeholder success and customer retention.

Ideal Customer Profile 15

Ideal Customer Profile Customer SME Loyalty 15

Sales Hacker

OCTOBER 7, 2021

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Babette Ten Haken

APRIL 3, 2019

Subscribe to my blog. Share your email address in the red box in the right column of this blog. Babette Ten Haken‘s One Millimeter Mindset Storytelling for STEM Professionals and Left Brain Thinkers speaking programs are created for organizations and associations who want to catalyze stakeholder success and customer retention.

Ideal Customer Profile 12

Ideal Customer Profile Scale Customer Hiring 12