Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

Apptivo

MAY 12, 2023

So, let us plunge into the world of lead phases and arm ourselves with the tools we need to conquer these challenges and achieve sales success. Lead magnets and content marketing are two efficient strategies for sparking the curiosity of potential buyers while they are still in the consideration stage. What are lead stages?

Lead Rank 52

Lead Rank Lead Scoring Sales Qualified Lead Leads 52

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

APRIL 3, 2018

Discord between marketing and sales departments is an age-old story. The marketing team gets annoyed at the sales team for failing to follow up on leads and in return, the sales team is annoyed with the marketing team for generating low-quality leads in the first place. 5 Ways to Facilitate Better Marketing and Sales Alignment.

Marketing Qualified Lead 223

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 223

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

Trends 160

Trends B2B Marketing Channels 160

SalesFuel

APRIL 12, 2024

There’s no such thing as one marketing channel that engages 100% of consumers. Specifically, they should be using one that includes strategic email marketing. Strategic Email Marketing Drives Breakthrough Customer Retention Results Why Use a Cross-Channel Marketing Approach? Desktop Website: 67.1% Desktop Website: 67.1%

Email Marketing 52

Email Marketing Retention Ideal Customer Profile Marketing 52

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

LeadFuze

JANUARY 2, 2024

You’ve probably dabbled with keywords before—tossing them into blog posts hoping they’ll catch something big. The Advantages of Automating Keyword Discovery Evaluating Best AI-Powered Research Tools FAQs in Relation to Keyword Research Using Ai Can you use AI for keyword research? Can you automate keyword research?

Research 52

Research Tools Cost Per Click Lead Rank 52

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. Blog Posts and Articles.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Zoominfo

MAY 6, 2019

In today’s chaotic hiring market, recruitment marketing has emerged as a widely adopted practice among recruiters and HR professionals. By definition, recruitment marketing is a tactic used by an organization to source, manage, and nurture passive talent — before they apply for an open position. Create candidate personas.

Social Media 169

Social Media Marketing Comparison Buyer Persona 169

Nutshell

FEBRUARY 22, 2023

CRM vs. marketing automation: What’s the difference? Marketing automation tools help perform various day-to-day marketing tasks automatically. One thing every good marketer needs is a toolbox. So, between CRM vs. marketing automation, which is better? CRMs help with storing and analyzing customer data.

CRM 62

CRM Marketing Social Media Campaigns 62

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place. Let’s get into it!

Email Marketing 183

Email Marketing Campaigns Marketing Discount 183

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. A great marketing plan will give you a sustainable competitive advantage. Determine Your Marketing Objectives.

Paid Content 75

Paid Content Strategy Marketing Buyer Persona 75

PandaDoc

APRIL 17, 2024

Sales or marketing managers. Two SaaS companies might offer marketing automation products , but one may offer extensive features while another provides a more bare-bones solution. It’s an essential metric that can inform your marketing and retention efforts and much more. Sales reps.

Examples 52

Examples How To Retention Revenue 52

Nimble - Sales

NOVEMBER 7, 2019

It’s tricky to pin down the exact definition. Sales intelligence can also mean any tool used for gathering information on prospects. Sales intelligence combines market intelligence and competitive intelligence. Market intelligence means understanding where your product fits […]. What exactly is sales intelligence?

Benefit 77

Benefit Tools Exact CRM 77

eGrabber

JULY 9, 2021

This blog post will help you learn how sales prospecting tools help you to speed up prospecting and find customers faster. Sales Prospecting Tool to Speed Up Prospecting & Find Customers Faster Try for Free. This is where sales prospecting tools can be handy for busy sales development reps. Save a lot of your time.

Ideal Customer Profile 98

Ideal Customer Profile Prospecting Tools Sales Qualified Lead 98

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Examples 130

Examples B2B Marketing Inbound 130

Pointclear

MARCH 19, 2018

The director of marketing, 20 years into her career, was confronted with a bewildering cornucopia of reports, making her heretofore creative life difficult. She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. It wasn’t an easy conversation.

Analytics 164

Analytics Marketing Top of Funnel Sales Qualified Lead 164

SBI Growth

JUNE 28, 2013

Every Marketing Leader wants to avoid getting labeled that they deliver poor leads. Meet Kathy, a VP of Marketing whose team supports a 25+ sales rep company. She had believed her sales & marketing organization was perfectly aligned until a problem occurred. Marketing proves to be an effective scapegoat.

Lead Gen 319

Lead Gen Marketing Social Media Banking 319

Zoominfo

DECEMBER 28, 2020

By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. What are customer buying signals?

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Zoominfo

MARCH 3, 2019

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. For this reason, we’ve put together the ultimate list of company research tools for sales reps. Top Research Tools for B2B Sales Reps 1. Check it out!

Research 100

Research B2B Tools Company 100

Zoominfo

AUGUST 16, 2019

This GDPR for marketing post is informational only and not for the purpose of providing legal advice. GDPR: The 4-letter word that kept marketers up at night. If you’re still wondering how it impacts you as a B2B marketer, a year later, read on. It may appear that #2 applies to you if you are marketing to EU contacts.

Marketing 165

Marketing Government Data B2B 165

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. Why do so many products entering a new market fail? By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy?

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

BuzzBoard

FEBRUARY 23, 2024

Understanding the Importance of Positioning my Digital Marketing Agency for Small Businesses Digital marketing agencies are uniquely positioned to fuel the growth of small and local businesses. The success of any digital marketing campaign hinges on a meticulously devised plan.

Small Business 52

Small Business Small Business Marketing Ideal Customer Profile 52

Hubspot Sales

AUGUST 2, 2020

With the proper tools and tactics, a sales data analysis can be straightforward without sacrificing thoroughness and practicality. Here, we'll get some perspective on sales analytics as a whole, a picture of the tactics to do it right, and some background on the best tools for it. Leverage data visualization tools.

Analytics 138

Analytics Tools Scale Hubspot 138

Nutshell

SEPTEMBER 30, 2020

Marketers have a lingo all their own. While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. Content Marketing. Hyperlocal Marketing. Brand Awareness. Demand Gen. Influencers.

Paid Content 98

Paid Content Marketing Lead Rank Lead Scoring 98

Zoominfo

JULY 25, 2023

A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Sales and marketing work to build on existing interest by identifying key customer profiles and selling the right value proposition to each of them through various strategies. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

DiscoverOrg Sales

JUNE 8, 2017

And more than ten years later, the definition of what sales enablement actually is has yet to be nailed down. By understanding the discipline of sales enablement and how to prioritize tactics based on marketing and sales objectives, companies of all sizes can reap the rewards. Marketing-generated awareness.

Lead Generation 194

Lead Generation Sales Qualified Lead Marketing Qualified Lead Lead Rank 194

Nutshell

AUGUST 21, 2020

With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good. With every SaaS market crowded these days— G2 lists over 2,800 solutions for “ CRM ” alone—there’s little room for error in your marketing. Product complexity.

Campaigns 142

Campaigns Marketing Social Media How To 142

Zoominfo

AUGUST 20, 2018

Marketing automation has become an increasingly effective tool in today’s technology-driven business landscape. In fact, studies show that the use of a marketing automation platform produces, on average, 60% revenue growth for B2B businesses ( source ). Marketing automation improves sales and marketing alignment.

Lead Rank 113

Lead Rank Lead Scoring Sales Qualified Lead Marketing 113

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. Therein lies the power of word-of-mouth marketing.

Social Media 210

Social Media Marketing Referrals Influencer 210

Sales Hacker

FEBRUARY 2, 2021

It focuses on the sales and marketing teams and helps gain important insight such as customer needs. Sales representatives can achieve this by advertising their product/service on social media sites such as Facebook and Instagram, blogs, and even podcasts. CRM tools are especially useful in this element of sales cycle management.

Sales Cycle 105

Sales Cycle Ideal Customer Profile Strategy Sales Qualified Lead 105

Increase Sales

DECEMBER 30, 2013

If small business owners and sales professionals were not busy enough, this marketing survey from Trapit just may have them pulling out what little hair they have left. This same group admitted to only investing 28% of their time developing and creating content marketing strategies. Investing time in keyword research is also necessary.

Marketing 139

Marketing Social Media Small Business Small Business 139

Score More Sales

MAY 30, 2013

The annual “State of Marketing” Global Survey of Marketers has again been completed, and results were announced at the Smarter Commerce Global Summit last week. You can download the complete results from the IBM State of Marketing 2013 Global Survey. Top marketers act on insights and create a system of engagement.

Marketing 241

Marketing Lead Rank Lead Scoring Survey 241

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52