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How Small Gifts Can Create Big Marketing Wins

Zoominfo

Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. Read on to discover how our successful direct mail gifting strategy generates demand and increases revenue (results included). The results?

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Lists and the Rest of the Story

Pointclear

That certainly does not incent list owners to make investments in list cleansing. They get away with it because in many cases the buyers of the list, which was used to send emails or direct mail, have no idea what percentage of the list got delivered. Finally, vendors simply get away with selling sub-optimal lists. Not a clue!

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15 Real Estate Prospecting Tips for Reaching Your Market and Converting Customers

Hubspot Sales

In this blog post, we've compiled a list of real estate prospecting tips to help you grow your real estate business proactively. You can get creative with how you share your business through referral programs to offer advocates incentives for promoting your business to others. Reach locals through direct mail.

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Lists and the Rest of the Story

Pointclear

That certainly does not incent list owners to make investments in list cleansing. They get away with it because in many cases the buyers of the list, which was used to send emails or direct mail, have no idea what percentage of the list got delivered. Finally, vendors simply get away with selling sub-optimal lists. Not a clue!

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Sales tactics encyclopedia: 15+ strategies for prospecting, qualifying, and closing

Nutshell

Direct Mail. Mailing information and offers to potential buyers is still a great way to make an initial contact with a new business. If you aren’t convinced, here are a few interesting statistics to consider: 70% of Americans say that mail is more personal than the internet (Source). nearly 37 times that of email (.12%)

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How To Maximize Your ROI At An Exhibition

MTD Sales Training

Give staff incentives to encourage activity and accuracy. Invite your customers and prospects before the show using social media, your web site and direct mail. Tell them something “interesting” and give them a reason or incentive for visiting. Communicate your objectives to the team and most importantly, measure.

ROI 290
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Insufficient Leads? How to Boost Campaign Effectiveness

SBI Growth

Direct Mail. The purpose of your campaign is to incent the buyer to act. STEP 4 - CHOOSE THE MARKETING ACTIVITY. Select which marketing activities best addresses the campaign objectives. For example…. Newsletter. Tele-marketing. PPC advertising. Social Media. STEP 5 - IDENTIFY OBSTACLES. Think single-purpose.

Campaigns 319