Pointclear

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. Some of it is direct marketing, such as email, display, and PPC search. And YouTube in 10th place?

Paid Content 252

Paid Content Social Media Survey ROI 252

Pointclear

MAY 19, 2015

Outbound marketing is dead. Many say that even marketing as a whole is dead. I wrote another blog about this concept that you can find in Top Sales World’s magazine here. Here are a few things in sales and marketing that are not dead. Have you noticed how many things are dead these days? Cold calling is dead.

Top of Funnel 100

Top of Funnel Cost per Lead Cold Calling Marketing 100

Jonathan Farrington

MARCH 16, 2013

This is the group that will be … Writing articles for the Top Sales magazine. Featuring within the Top 10 Sales Blog Posts and Top 10 Sales Articles section each week. And no doubt many of this year’s Top Sales & Marketing Influencers and Top 50 Blogs will come from this group.

PointClear 55

PointClear Groups Twitter Survey 55

Pointclear

JANUARY 18, 2017

In another example, our target market was CFO’s at the fifty largest utilities in the US. We had left voicemails, sent emails and even sent an industry magazine that featured the CFO of one of our client’s clients. Just today I was copied on a note sent to one of the BDR’s that supports PointClear’s sales team.

Account Based Marketing 100

Account Based Marketing Opportunity Decision Maker Scale 100

Pointclear

JULY 25, 2011

This week's guest blog is co-written by Greg Alexander, Sales CEO of Sales Benchmark Index and John Kearney a Consultant with Sales Benchmark Index focusing on sales force effectiveness and inbound marketing. Alexander’s work has been profiled in The Wall Street Journal, MSNBC, Fortune Magazine, Inc.

Hiring 177

Hiring Prospecting Inbound Journal 177

Pointclear

DECEMBER 18, 2012

In addition, he is author of The Sales Blog , where he writes about sales and selling, sales management, the sales process, and what it takes to succeed. You can also read his feature article Make 2013 Your Best Sales Year Ever in the January 2013 issue of Success Magazine. Why Marketing and Sales Need to Work as a Team.

Lead Rank 201

Lead Rank Social Media Sales Qualified Lead Video 201

Pointclear

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. Below are some highlights (a couple of minutes each).

Sales Qualified Lead 185

Sales Qualified Lead Lead Generation Lead Rank Marketing Qualified Lead 185

Pointclear

NOVEMBER 8, 2012

Linda is the author of ten books on sales and sales management, and she has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and the Conference Board magazine. So I think that is the purpose of the blog—to really stimulate thinking and to learn from each other.

Video 174

Video Journal Up-Sell Education 174

Pointclear

JUNE 8, 2012

She is responsible for the direction and day-to-day editorial operations of award-winning publications including the executive journal, Customer Strategist; online business publication, 1to1 Magazine; its e-newsletter, Weekly Digest; and Think Customers: The 1to1 Blog. Marketing & Sales Alignment—More Important than Ever.

Customer 145

Customer Social Media Inbound Top of Funnel 145

Jonathan Farrington

NOVEMBER 2, 2012

Neil Rackham delivered the keynote address at this year’s national US Business Marketing Association meeting and is quoted in “BtoB Magazine” as follows: “ Sales and marketing are two functions with an identical mission, so how can they be like ships passing in the night?”. 3 Steps to Align Sales and Marketing.

Sales Qualified Lead 38

Sales Qualified Lead Outsourcing Services PointClear Inbound 38

Pointclear

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences. This worries me.

Marketing 266

Marketing Strategy Eloqua Marketo 266

Pointclear

APRIL 13, 2012

In this second episode of PowerViews, I have the pleasure of talking with Jeff Ernst who provides advisory services to CMO and marketing leadership professionals as Principal Analyst at Forrester Research. Jeff joined Forrester after spending 20 years in sales and marketing.

Marketing 169

Marketing Social Media Scale Trade Show 169

Pointclear

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Today we discussed several of the latest marketing trends and the impact new technologies are making in the B2B business climate. Your photos from your annual customer meeting can be slides on Flickr.”

Social Media 180

Social Media Media Inbound ROI 180

PandaDoc

SEPTEMBER 2, 2020

Want free access to 9 in-depth interviews from industry experts and data from 3,400 global marketers? Introducing: Not Another State of Marketing Report [link] pic.twitter.com/CDuB1mF967 — HubSpot Academy (@HubSpotAcademy) February 20, 2020. Adaptive Business Blog. ” As a modern digital magazine, Sales POP!

Top of Funnel 98

Top of Funnel Sales Management Hiring Lead Rank 98

Pointclear

SEPTEMBER 15, 2015

Are you laying marketing brick at $30-60 bucks an hour or building a business you can be proud of? Early in my marketing career I was just laying marketing brick for a basic wage. Then a media rep for a magazine asked me about responses to programs, return on investment, and sales lead follow-up.

Company 100

Company Marketing Sales Qualified Lead Lead Gen 100