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How to Structure a Modern Marketing Department

SBI Growth

My colleague John Staples wrote a great blog on hiring the best talent. Not all marketing departments are created equal. CONTENT CREATION. They are also investing in content creation to engage customers earlier in the buying process. Creating – This person also spearheads content creation. It’s make or break.

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The Two Big Outcomes You Need in Sales

Anthony Iannarino

Opportunity Creation. You will never close an opportunity without first creating it. Territory and Account Plan: You need a territory and account plan to guide your effort in deciding where you are going to find these opportunities and your strategy for helping compel them to change. Opportunity Capture.

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5 Core Lead Management Features Your CRM Needs

SugarCRM

Our previous blog post discussed the core CRM features for sales automation. In this blog post, we’ll touch on the key features of lead management within a CRM. Web Forms Web forms are the easiest and most effective way to capture prospect or customer information. Look into software that can automate this process.

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10 Helpful Prompts To Start Your Sales Week and Gain an Edge

Anthony Iannarino

Are there blocks on your calendar for prospecting that you hold sacred because you recognize that opportunity creation is a prerequisite to opportunity capture? What do you need to do to produce the opportunities that equal some number more than 1/50th of your goal?

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Powerfully Strong Variables to Your Success in Sales

Anthony Iannarino

Selling is made up of two parts, opportunity creation, and opportunity capture. Namely, you have to create opportunities before you capture them. Namely, you have to create opportunities before you capture them. Most of them depend on creating an opportunity. No one will likely notice.

Follow-up 101
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Spend More Time Selling and Less on Everything Else

Anthony Iannarino

Sales results are only generated by creating and winning new opportunities. You can easily spend too much time on things outside of opportunity creation and opportunity capture. Better sales results start with your spending more time selling. While things might be important, even critical, they are not selling.

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These Things Are Not Sales Improvement

Anthony Iannarino

A few weeks ago, I received an email from a person who wrote to me to share the advice he gave to salespeople. He had discovered that several people in the sales improvement business were conducting webinars, asking the participants to engage with them at the end of their presentation. Marketing Is Not Sales. Email Is Not Sales.

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