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Lead Generation Marketing 101: How to Find Leads Your Sales Team Wants to Close

Zoominfo

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers.

Lead Rank 246
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33 Business Blogging Statistics

Zoominfo

If content is king, consider your blog its throne. In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. more leads, heightened brand awareness, improved customer relationships, and ultimately, more revenue. If your company isn’t blogging—it’s time to start. Not convinced?

Lead Rank 201
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Our Top 5 Blogs of 2021

Janek Performance Group

In sales, thought leadership is a crucial component of success. It’s part of an organization’s sales enablement strategy that primes reps to believe in and sell their products and services to the best of their ability. In fact, this year alone, we published more than 110 blogs. A Comprehensive Guide to Lead Generation.

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May 2019 B2B Blog Post Round-Up

Zoominfo

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. How to Avoid the Most Common Lead Generation Roadblocks. There’s no way around it: lead generation can be a frustrating process.

B2B 189
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How to Find New Sales Leads in a Difficult Market

The Center for Sales Strategy

As a sales team in the business-to-business (B2B) space, finding new leads is a never-ending challenge. In this blog, we will explore some unconventional ways to find sales leads that will help you get ahead of the competition.

Leads 105
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What 15K Demos per Year Taught Us About Converting Inbound Sales Leads

DiscoverOrg Sales

“When I first started at DiscoverOrg two years ago, I joined a group of six other Sales Development Reps (SDRs). We were all green to the role and new to sales in general. We had a team lead, whose job was daily cheerleading – but the role of ‘manager’ on the Inbound team didn’t exist.”

Lead Rank 276
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Leading Growth: How to modernize your sales team

Alice Heiman

Anthony Iannarino has some bad news for sales leaders who are depending on 20 year old sales models. Sales teams must be retrained to create value not sell benefits. Sales teams must be retrained to create value not sell benefits. Unlearning old sales habits is only the beginning. They just don’t work anymore.

Lead Rank 131