Increase Sales

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Are You Being Too Comfortable with Your Content Marketing?

Increase Sales

B2B buyers are becoming far more educated and astute. A 2014 DemandGen reported: 65% of the buyers shared the winning vendor’s content marketing had a significant impact on their buying decision. 68% indicated they increased the amount of content used to research and evaluate their purchases.

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5 Tips to Make Your Sales Goals Worksheet Increase Sales

Increase Sales

Some of these sales tools work very well and others not so much. Possibly this is the time to considered how to work smarter and then work harder when using these types of sales tools? Each sales situation is different because each buyer is unique. The use of a sales goals worksheet has been around for many years.

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Timing Counts to Increase Sales

Increase Sales

A recent report released by Yesmail Interactive revealed the disconnect between social media and email campaigns specific to buyer’s patterns. Using automation tools such as Hoot Suite can assist you in putting that marketing calendar together.

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Sales Communication When Selling to the High D and High C

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This is one of the best tools to understand and apply sales communication behaviors. Also remember the D buyer is looking for results while the C buyer is seeking information. Many people in sales have either heard or have taken the DISC Index profile. I am a high D (at the top) as well as a higher C (above the norm).

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Marketing to the Multitasking Archetypes of Carl Jung

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Potential customers or buyers who own multiple devices suggest a strengthening of the reliance on smart devices along with gaming consoles for: Inspiration. What was interesting was the connection between Archetypes of Carl Jung and how these people ( think potential buyers) related mentally to these devices. Information.

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Choose Your Sales Words Wisely

Increase Sales

Value is another sales word that means something different to everyone because value is unique to each buyer. Top performing sales people in today’s marketplace understand how to employ: DISC as a communication tool. Then there are those harmless words such as “friend.” Emotional intelligence.

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Increase Sales By Remembering This Nugget

Increase Sales

Does this make sense given today’s salespeople have more tools, improved technology and even better development (forget training) ? Forrester research also revealed this: 74% of buyers choose a solution provider who has worked with them to provide clarity of vision in walking a path of value. Credit www.PicJumbo.com. The Nugget.