The Spiff Blog

OCTOBER 18, 2022

He started in tech doing QA at a video game company in the L.A. After working for many years in software QA, Kevin jumped at an opportunity to become a product leader. In his free time, Kevin loves to hike, bike, play sports and video games, and rockhound. area, and continued that work throughout school.

Meeting 72

Meeting Engineering Commission Sports 72

BrainShark

FEBRUARY 5, 2010

Staci Gregg from Software Spectrum talks about improving demand generation results through the use of video presentations.

Campaigns 48

Campaigns Demand Generation Demand Generation Targets How To 48

Pointclear

APRIL 18, 2012

Prior to joining Aberdeen Group, he spent years in the trenches with companies including Progress Software, LogMeIn, and SuccessFactors. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Video Marketing - A Surprising Trend. The Impact of Mobile.

Trends 157

Trends Social Media Top of Funnel Lead Rank 157

LeadBoxer

SEPTEMBER 27, 2020

Business-to-business (B2B) demand generation is important for any business. Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing?

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Demand Generation Targets Top of Funnel 105

The Pipeline

JULY 29, 2011

Sales and marketing lead generation tools follow this suit. It’s usually marketing’s job to create campaigns and messaging, and set social media and web strategy. As you grow your inbound strategies, follow one of the leading software and content providers in this small and medium business space, Hubspot. Add video comment.

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266

Delicious Sales

MAY 2, 2012

Software (1035). Demand Generation (181). MORE >> 21 Tweets THE SALES HUNTER | SATURDAY, AUGUST 10, 2013 VIDEO SALES TIP: Would You Buy From You?! Check out the below video to better understand what I mean: Copyright 2013, Mark Hunter “The Sales Hunter.” Sales (12918). Marketing (6398).

Lead Rank 99

Lead Rank Leads360 Lead Scoring Top of Funnel 99

Hubspot Sales

AUGUST 21, 2023

Once you’ve collected this data, you can base your larger campaigns on these successful insights. This can be in the form of a blog, whitepaper, or video. Build brand awareness and demand generation with inbound and/or outbound methods. Understand your buyer’s journey. First up is the attract phase. You must optimize.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Pointclear

MAY 5, 2015

Fact is that most organizations and even many consultants have viewed lead nurturing as a separate event (not part of an integrated Demand Generation Strategy) and in doing so, have made success elusive. To be clear, lead nurturing is not an isolated activity or stand-alone “campaign” as so many in the industry have described it.

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Lead Nurturing Lead Rank Lead Scoring Leads 100

Sales Hacker

JUNE 11, 2020

It’s a tried-and-true strategy that targets a set of prospects by building outbound email and call campaigns. For example, a message to the chief information officer of a large bank will be drastically different than a message to the engineering manager at a software company. Marketing is best-equipped to develop key messaging.

Inbound 100

Inbound Outbound Ideal Customer Profile Top of Funnel 100

Vengreso

MAY 5, 2022

Your sales team needs more than a slick marketing campaign and a great product or service. Sales training, product, and market information, a great CRM, and sales enablement software are all essential factors that can shape the sales reps’ chances of success. In the short video below, I interview Mark Hunter, a.k.a.

Sales Enablement 59

Sales Enablement Lead Rank Sales Operations Demand Generation Agencies 59

Sales Hacker

JANUARY 24, 2018

What are your biggest demand generation challenges? Create engaging video content. Video content is hugely popular with marketers and salespeople alike – especially on LinkedIn: They generate huge amounts of engagement. In the post above, Allen has shot a video with Amy Mowafi, CEO of MO4.

Lead Generation 85

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 85

Zoominfo

MARCH 30, 2023

Whether they’re building a brand, fueling revenue generation, or supporting the customer journey, marketers are constantly looking for ways to highlight their value and increase ROI. From this funnel movement report, you can also launch campaigns to target accounts that may have stalled or moved backward to the awareness stage.

Top of Funnel 130

Top of Funnel Lead Rank Funnel Marketing Qualified Lead 130

Sales Hacker

DECEMBER 8, 2017

Powerful buyer influence of software review sites like G2Crowd & Capterra. Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. SaaS was the end of forms based software. The continued increase of content noise = more difficult to stand out.

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96

Nutshell

APRIL 24, 2020

A good website will drive demand, generate leads, and provide shareable content for your audience, but you have to get it to that point first. Video producer Drop Creative tastefully uses a video instead of a hero image. This technical image gets an A+ because this is exactly what users do with the software.

Top of Funnel 118

Top of Funnel Case Study Funnel Lead Rank 118

Sales Hacker

MARCH 2, 2020

Everything she writes here is reinforced in her blog, eBooks and kits, and videos. It’s a guide that remains relevant, by many standards, and is a must-read for anyone in demand generation and sales development. Konrath shares techniques and tactics to help salespeople adapt to these changes and arrive at the desired outcome.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

Sales Hacker Training

NOVEMBER 21, 2022

There are thousands of options when it comes to software for sales that promise to make your life easier as a sales professional. There are plenty of sales prospecting tools and sales management software to help automate your manual tasks while personalizing your outreach. Don’t make it more difficult than it already is.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52

SalesHandy

OCTOBER 28, 2022

In this blog, we deep dive into all things encompassing outbound lead generation—from strategies to benefits, we will walk you through everything you need to know to run a successful outbound lead generation campaign. What Is Outbound Lead Generation? How To Run A Successful Outbound Lead Generation Campaign?

Lead Generation 59

Lead Generation Paid Content Outbound Ideal Customer Profile 59

Hubspot Sales

JULY 1, 2019

According to TOPO senior demand generation analyst Eric Wittlake, having an ICP lets you decide whether to target an account without bringing together your entire leadership team. Suppose you're sell marketing and sales automation software. These multi-touch campaigns span several weeks.

Ideal Customer Profile 85

Ideal Customer Profile Account Demand Generation Targets Top of Funnel 85

Tony Hughes

MARCH 13, 2018

Understand each others' pain and come to the center with insight generation which leads to demand generation rather than reactive servicing of demand. If you're selling software and there are already twenty five groups on mobile marketing applications, still launch your own group. Go ballistic in LinkedIn Groups.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63