Zoominfo

AUGUST 31, 2020

“It’s imperative to continually listen to what customers are saying , putting yourselves in the customers’ shoes and thinking of ways to better enable them,” Craig Williams, chief information officer at networking software company Ciena, told IDG Connect. Technology : Sales intelligence platforms and buyer intent software.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. This applies to all types of campaigns — from emails to display ads to content syndication. For example, let’s say you sell marketing automation software. It’s a win-win. Everything is relative.

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130

Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. You may need content calendars, social listening tools, post scheduling software, and employee advocacy systems. We’re here to explain the benefits of consolidating your martech stack, and how you should go about it.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. That’s one of the reasons ZoomInfo created WebSights , which enables you to understand which companies are researching your product and retarget them efficiently in campaigns. Not so much.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Zoominfo

NOVEMBER 29, 2021

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. ZoomInfo MarketingOS Finally, ABM with data you can trust. Intent lift.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. Certain prospects may demonstrate buying behavior but NEVER be a good fit; whereas, other prospects could be ideal buyers that simply are not engaging with your marketing campaigns.

Lead Rank 195

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 195

Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. That’s one of the reasons ZoomInfo created WebSights , which enables you to understand which companies are researching your product and retarget them efficiently in campaigns. Not so much.

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

Sales Hacker Training

MARCH 14, 2023

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. We’ve broken down the best lead generation tools into four distinct categories. 1) Outreach.io Visit their pricing page to learn more.

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52

Pipeline

APRIL 1, 2024

The best way here is to opt for reliable logistics CRM software with lead management features. To scale your lead generation, you need efficient and agile campaigning methods — which you can enable with automation. Related: How To Write Sales Emails With AI In Sales CRM Software 5.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Zoominfo

JULY 25, 2023

Even if your sales team isn’t split up exactly like this, giving certain salespeople instructions on which specific part of the B2B lead generation process they’re responsible for is beneficial to creating a steady pipeline and keeping leads flowing. Tools Large companies need multifaceted email marketing software.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. The only cost was a few hours of our staff time to prepare and conduct the webinars and then a few more hours to create and track follow-up campaigns after the event.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Zoominfo

APRIL 16, 2022

Field work went away because events went away, and field sales and outside sales all went away or went inside,” says Nina Wooten, director of demand generation at ZoomInfo. Supporting these critical multi-touch, multi-channel campaigns calls for sales automation software.

Cold Calling 100

Cold Calling Channels Demand Generation Agencies Call-back 100

Product Management University

FEBRUARY 12, 2024

Do this for your top 3-5 market segments and then develop lead generation campaigns with messaging that’s industry specific. They custom developed one-off modules on a contract basis for customers that needed functionality not yet in demand by the broader market. The campaign didn’t launch until mid-year.

Marketing 59

Marketing How To Segment Scale 59

SBI Growth

OCTOBER 5, 2013

Demand Generation - Deploy, launch, measure and optimize all relevant modes of Demand Generation to stimulate top-of-the-funnel activity and generate Inquiries. You also want to create campaigns that nurture leads that are still early in the buying process.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

SugarCRM

MAY 18, 2023

Although, traditionally, lead management is associated with lead generation, this blog post will mainly focus on how lead management features inside a CRM can break down siloes and create marketing and sales alignment within an organization. Campaign Management At a minimum, all CRM tools should include the basic features of lead management.

Lead Management 40

Lead Management Lead Rank Marketing Qualified Lead Lead Scoring 40

Sales Hacker

MARCH 1, 2024

Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. Strategies like outbound campaigns and list building would have been ineffective. Why SaaS Companies Are Embracing Owned Media and How to Make It Work for You Let’s break it down What is owned media?

Media 71

Media Company Distribution How To 71

SBI

JULY 10, 2018

Traditional demand generation methods just aren’t cutting it anymore. A lean, well-calibrated strategy targeting a small group of high-fit companies can far out-perform a massive campaign that targets an unfiltered market. For many sales and marketing teams, discovering an in-month deal requires a whole lot of luck.

Intent Data 138

Intent Data Lead Rank Lead Scoring Closing 138

Zoominfo

JANUARY 5, 2023

A few years ago, companies looking to expand into new markets and territories might see a big budget as the surest sign of a serious campaign. At ZoomInfo, our demand generation team engages hundreds of thousands of global customers and prospects every month using our MarketingOS platform.

Cost per Lead 130

Cost per Lead Demand Generation Demand Generation Targets Lead Rank 130

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Gong.io

OCTOBER 12, 2022

Our Revenue Intelligence software helps with: . Understand what happens to leads in the funnel (Demand Generation teams). That’s a campaign you can replicate. Marketing Workflow #4: Competitor buy-back campaigns. Feel free to browse our product page for the full breakdown, but the short version is this: .

Revenue 62

Revenue Marketing Top of Funnel Call-back 62

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. Certain prospects may demonstrate buying behavior but NEVER be a good fit; whereas, other prospects could be ideal buyers that simply are not engaging with your marketing campaigns.

Lead Rank 100

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 100

SugarCRM

OCTOBER 19, 2021

Marketing automation solutions, like Sugar Market , can embed demand generation technology and processes into your CRM. Improving Lead Conversion: Marketing automation will gather vital information in website visit activity, campaign touches, campaign responses, and much more. ROI on marketing and lead generation.

Lead Rank 49

Lead Rank Lead Scoring CRM Sales Qualified Lead 49

BrainShark

FEBRUARY 5, 2010

Staci Gregg from Software Spectrum talks about improving demand generation results through the use of video presentations.

Campaigns 48

Campaigns Demand Generation Demand Generation Targets How To 48

Hubspot Sales

JUNE 28, 2019

Sales Operations measures and evaluates sales data to determine the effectiveness of a product, sales process, or campaign. Sales Operations is responsible for keeping the sales team aligned by reporting on sales and campaign results as well as communicating team news and sales wins. Sales Data Management. Sales Team Communications.

Sales Operations 95

Sales Operations Hiring Lead Rank Territories 95

The Spiff Blog

OCTOBER 18, 2022

After working for many years in software QA, Kevin jumped at an opportunity to become a product leader. She has experience in campaign ideation, social media, and executing content ideas where she brings ideas to life in her work and her other creative outlets on social media. Megan McGinley, Demand Generation Manager.

Meeting 72

Meeting Engineering Commission Sports 72

LeadBoxer

SEPTEMBER 27, 2020

Business-to-business (B2B) demand generation is important for any business. Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing?

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Demand Generation Targets Top of Funnel 105

SugarCRM

OCTOBER 19, 2021

Marketing automation solutions, like Sugar Market , can embed demand generation technology and processes into your CRM. Improving Lead Conversion: Marketing automation will gather vital information in website visit activity, campaign touches, campaign responses, and much more. ROI on marketing and lead generation.

Lead Rank 26

Lead Rank Lead Scoring CRM Sales Qualified Lead 26

Corporate Visions

NOVEMBER 7, 2019

For example: You’re responsible for selling marketing automation software to help manage a company’s marketing campaigns, social media presence, and demand generation efforts. Most of the information in buyer personas has very little to do with whether there’s actually an opportunity to create a sale.

Buyer Persona 100

Buyer Persona Buyer Decision Maker Demand Generation Agencies 100

The ROI Guy

AUGUST 3, 2011

Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics. Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011.

Demand Generation Agencies 51

Demand Generation Agencies Marketo Demand Generation Demand Generation Targets 51

Zoominfo

JUNE 15, 2022

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. Done well, customer profiling can result in more effective campaigns, greater revenue, and most importantly, happier customers. Remember, nobody buys business software for its own sake.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Customer Demand Generation Agencies 130

InsideSales.com

NOVEMBER 7, 2019

Outbound View is a sales and marketing consultancy firm that primarily focuses on outbound marketing strategies, appointment setting, inbound marketing strategies, and demand generation. Initially, they only wanted to help companies learn how to increase the demand for their goods and services. Get to Know Your CRM.

Inside Sales 62

Inside Sales Hiring How To Outbound 62

The ROI Guy

AUGUST 24, 2010

Alinean has been selected to develop and power value-based sales and marketing tool campaigns for: Autodesk, Avanade, BMC Software, MessageSystems, Trend Micro, and Viewpointe.

B2B 40

B2B Customer Demand Generation Agencies ROI 40

Zoominfo

NOVEMBER 14, 2023

The company’s sales team can now instantly request a targeted marketing campaign that will engage key contacts and additional buying committee members with timely, relevant messaging — no cumbersome meetings, no endless coordination. CreditXpert is a software provider that partners with top U.S.

Account Based Marketing 147

Account Based Marketing Scale Strategy Marketing 147

OutboundView

JULY 14, 2019

Appointment setting is a small piece of what they do, they call out data purchasing, demand generation, lead nurturing, and event marketing. On their services page they call out a number of different offerings including demand generation, customer profiling, webinar and event promotion, and integrated marketing services.

Outsourcing Services 34

Outsourcing Services Company Ideal Customer Profile Case Study 34

Apptivo

FEBRUARY 1, 2023

As long as you’re careful not to spread your resources too thin, we always advise a combination of inbound and outbound demand generation strategies. It’s time to stop writing and start expanding the pipeline. What phases should your sales pipeline consist of? Each business is unique, and each sales pipeline is unique.

Pipeline 52

Pipeline Ideal Customer Profile Sales Qualified Lead Top of Funnel 52

Pointclear

APRIL 18, 2012

Prior to joining Aberdeen Group, he spent years in the trenches with companies including Progress Software, LogMeIn, and SuccessFactors. His focus in the Marketing Effectiveness and Strategy practice helps his clients achieve extraordinary results. Trip is also an author, a speaker, and a blogger. ” The Role of Social Media.

Trends 157

Trends Social Media Top of Funnel Lead Rank 157

The Pipeline

JULY 29, 2011

Sales and marketing lead generation tools follow this suit. It’s usually marketing’s job to create campaigns and messaging, and set social media and web strategy. As you grow your inbound strategies, follow one of the leading software and content providers in this small and medium business space, Hubspot. Demand Generation.

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266