Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. First party intent data is collected from internal marketing teams via your company website, automation platform, or other in-house applications. How to use Buyer Intent Data Tools.

Intent Data 182

Intent Data Buyer Intent Intent Data 182

LinkedFusion

DECEMBER 24, 2020

Today’s marketers surely have a lot on their plate! Then, how are marketers supposed to thrive under such constraints? Thanks to the internet, there are marketing automation tools as a lifesaver to support their efforts. Thanks to the internet, there are marketing automation tools as a lifesaver to support their efforts.

Tools 52

Tools Marketing ROI Campaigns 52

Zoominfo

JANUARY 15, 2021

Sales reps can easily lose a successful sale if they don’t have the right tools or framework to work with. Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. What is Market Intelligence? That’s where market intelligence comes in.

Sales Qualified Lead 207

Sales Qualified Lead Marketing Marketing Qualified Lead Lead Rank 207

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter email list segmentation—the key to successful email marketing. But, that’s only if you do it correctly.

Segment 219

Segment Email Marketing Marketing Buyer Persona 219

Zoominfo

MARCH 4, 2021

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. A lead nurture campaign sends them reminders and content to gain more of their interest.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

SocialSellinator

AUGUST 10, 2023

One such progressive approach that has rapidly gained prominence is growth-driven digital marketing. Growth-driven digital marketing can be defined as an innovative approach that integrates the traditional principles of digital marketing to achieve sustainable growth.

Paid Content 76

Paid Content Webinar Metrics Strategy Marketing 76

Nutshell

FEBRUARY 22, 2023

CRM vs. marketing automation: What’s the difference? Marketing automation tools help perform various day-to-day marketing tasks automatically. One thing every good marketer needs is a toolbox. So, between CRM vs. marketing automation, which is better? CRMs help with storing and analyzing customer data.

CRM 62

CRM Marketing Social Media Campaigns 62

LeadFuze

JANUARY 2, 2024

The Advantages of Automating Keyword Discovery Evaluating Best AI-Powered Research Tools FAQs in Relation to Keyword Research Using Ai Can you use AI for keyword research? A knight needs a sword; a writer needs a pen; and now, every digital marketer’s arsenal should include an AI keyword generator.

Research 52

Research Tools Cost Per Click Lead Rank 52

The Pipeline

DECEMBER 11, 2014

The best sales tools now are all about integration and automation. The best tools for your team make more sales, less work. Act-On automates your social media and email marketing efforts, measures customer interaction, performs A/B testing, scores leads, and integrates with your CRM. Think again. About Diana Doherty.

Tools 319

Tools SalesForce Sales Management Lead Rank 319

SugarCRM

JANUARY 4, 2022

This is where nurture campaigns come into play. While there are several options for designing your nurture efforts, here are six tried and true campaigns: 1. How to trigger the start of the campaign: Using a CRM integrated tool enables you to start nurturing your new customer based on when the opportunity was closed/won.

Campaigns 44

Campaigns Top of Funnel Lead Rank Lead Scoring 44

BuzzBoard

MARCH 8, 2024

The Importance of a Comprehensive Small Business Marketing Strategy Mastering the art of a small business marketing strategy is critical for business growth and survival in today’s competitive marketplace. A comprehensive small business marketing strategy goes beyond traditional advertising.

Small Business 52

Small Business Small Business Marketing Customer 52

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Marketing 189

Marketing Retail Channels Social Media 189

LeadFuze

JUNE 2, 2021

What is a Cold Email Campaign. A cold email campaign is a series of personalized emails sent to the “inbox” of an individual with business-related information. Importance of a Cold Email Campaign. Email marketing campaigns are an excellent way for you to build connections with your clients on a personal level.

Campaigns 81

Campaigns Ideal Customer Profile Top of Funnel Social Media 81

Vengreso

MAY 28, 2020

Think about this scenario: Your organization is ready to invest (or renew) hundreds of thousands of dollars (or perhaps millions) in your sales technology stack and tools for your team, but the executives and the finance department want you to calculate the ROI to justify the expense of each tool. How quickly will the company see ROI?

ROI 122

ROI Sales Tools Tools How To 122

Zoominfo

JUNE 27, 2019

As marketers, we all strive to be more creative —but what exactly does that mean? To prepare you for an upcoming webinar with Jay Acunzo, we provide you with a comprehensive guide to revive your creativity—not as a vague concept but as a tangible marketing skill. As Jay puts it: “Too much content marketing goes through the motions.

Marketing 185

Marketing Scale Face-to-face Webinar Metrics 185

Zoominfo

OCTOBER 5, 2021

This is the place where all your marketing efforts culminate, so it’s understandable that inbound web traffic is like a pile of gold for marketing teams. The good news is that digital marketing tools are making it possible to shine a light on this previously unknown area of your website traffic.

Sales Qualified Lead 100

Sales Qualified Lead Ideal Customer Profile Lead Rank Lead Scoring 100

Zoominfo

JUNE 14, 2022

Marketing mistakes are costly. Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Yet marketers often struggle with this crucial step. If you get one variable wrong — the audience, the content offer, or even the channel — you can waste thousands of dollars.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Hubspot Sales

DECEMBER 23, 2022

In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. From software that leverages your partner ecosystem to prospect databases, every tool on this list can help you fill your sales pipeline. What Is a Sales Prospecting Tool? The Benefits of Sales Prospecting Tools.

Tools 111

Tools Ideal Customer Profile Prospecting Intent Data 111

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Vengreso

JANUARY 18, 2022

Leveraging technology, social selling, and sales prospecting tools has ushered in a new era for anyone wishing to pursue a career as a sales rep. However, with so many sales prospecting tools out there, how do you know which ones are worth your time and money? Now let’s dive into sales prospecting tools.

Tools 132

Tools Prospecting Top of Funnel Ideal Customer Profile 132

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 113

Marketing Webinar Metrics Reachforce Top of Funnel 113

Sales and Marketing Management

JULY 5, 2018

According to a recent research performed by Content Marketing Institute , 83 percent of B2B marketers use social media networks for traffic/client generation – making it the No. Social media marketing has become tougher than ever. Here are some simple yet effective ways to improve your social media marketing performance.

Social Media 185

Social Media Media Buyer Persona Marketing 185

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

SocialSellinator

SEPTEMBER 14, 2021

But for business owners and companies, Facebook has become an essential tool to reach their marketing goals. These platforms are suitable for marketing campaigns because you can reach so many people in just one day. Effective Facebook Marketing Strategies. Facebook is a great and powerful marketing tool.

Facebook 98

Facebook Strategy Marketing Cost Per Click 98

Zoominfo

APRIL 3, 2018

Discord between marketing and sales departments is an age-old story. The marketing team gets annoyed at the sales team for failing to follow up on leads and in return, the sales team is annoyed with the marketing team for generating low-quality leads in the first place. 5 Ways to Facilitate Better Marketing and Sales Alignment.

Marketing Qualified Lead 223

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 223

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy. And when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. What Is A B2B Social Media Marketing Strategy? Here are a few ways that social media contributes to your go-to-market plan.

Social Media 100

Social Media Media Strategy Benefit 100

Sales and Marketing Management

FEBRUARY 2, 2018

That is why it is crucial to know your audience when you’re structuring your multi-channel marketing. Understanding their motivations is paramount in designing an effective multi-channel marketing strategy. Moreover, someone who is visiting your social media page expects to see different content than in your email marketing.

Channels 174

Channels Demographics Intent Marketing 174

Smooth Sale

FEBRUARY 3, 2023

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Do You Realize the Marketing Errors That Can Sink Your Business? It means you need to take marketing your business very seriously. It also means you must use caution upfront to avoid making rookie marketing mistakes that can destroy your business.

Marketing 78

Marketing Social Media Hiring Analytics 78

Zoominfo

DECEMBER 5, 2019

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. But, how can marketers comply with the varying preferences of their individual buyer? Enter: Multichannel marketing. And the best part?

Marketing 100

Marketing Retail Channels Social Media 100

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. First party intent data is collected from internal marketing teams via your company website, automation platform, or other in-house applications. This could be you!)

Intent Data 100

Intent Data Buyer Intent Intent Buyer 100

Zoominfo

OCTOBER 5, 2021

It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Right-brained marketers create exceptional, unique content.

Buyer Persona 100

Buyer Persona Marketing Analysis Advertising 100

Nutshell

MARCH 15, 2024

This article explores the benefits of creating a lead nurturing process, the different stages of that process, and the ideal tools for a successful lead nurturing campaign. Unearth key motivations Understanding what motivates customers and leads is highly beneficial when creating campaign messaging.

Lead Nurturing 71

Lead Nurturing Top of Funnel Sales Qualified Lead Lead Rank 71

Nutshell

MAY 18, 2023

A CRM can help you gather, store, organize, and analyze data about your customers, which then helps you improve your sales and marketing efforts. It can also integrate with different tools, including social media and advertising platforms. Integrating your CRM with other tools enables you to pull data from those tools into your CRM.

Paid Content 118

Paid Content Social Media Advertising Advertising 118

LinkedFusion

NOVEMBER 4, 2022

Well, there are some safe LinkedIn automation tools that will help you run your lead generation and do prospecting on the platform to win new sales. LinkedIn automation tools will help you to save time doing prospecting manually. What exactly can be automated with the help of tools?

LinkedIn 52

LinkedIn Tools Scale How To 52

Apptivo

DECEMBER 30, 2022

The pros and cons of sales automation and marketing automation. What’s the Difference: Sales Automation Vs Marketing Automation. As a business owner, one must use growth hacks to enhance sales and marketing procedures. So what exactly are sales automation and marketing automation? Summing up. How should you employ them?

Sales Automation 52

Sales Automation Marketing Top of Funnel Social Media 52

Sales Management Plus -- SMP

DECEMBER 12, 2022

Traditional marketing methods can be costly and time-consuming, but targeted marketing can be a cost-effective way to reach new customers and grow your business. But what exactly is targeted marketing, and how can you use it to increase your wholesale distribution business? Why is industry segmentation so effective?

Marketing 52

Marketing Distribution Automotive Segment 52

LinkedFusion

AUGUST 30, 2022

Are you trying to find the best remote sales tools for your team? Because there are so many apps available, selecting the best tools for your company’s needs can be difficult. After all, you want tools that make it easier for your sales reps to make more sales and do their best work.

Ideal Customer Profile 52

Ideal Customer Profile Sales Tools Tools Revenue 52