Sales Evangelist

FEBRUARY 16, 2020

Three Things Small Businesses Get Wrong When Marketing Businesses often make mistakes in their marketing campaigns and as a result, don’t maximize their exposure. Stephen enhances marketing and communications for a global software firm by coaching individuals and businesses to improve their own brand.

Small Business 52

Small Business Small Business Social Media Marketing 52

Increase Sales

APRIL 28, 2014

Many small business owners retreat their corner of the world each day or a couple of times a week to put their thoughts down with the goal to share with others. This marketing channel is usually called a blog or a syndicated column. Now some same social media is pie in the sky marketing. Market trends.

Social Media 127

Social Media Media Marketing Small Business 127

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Increase Sales

JULY 14, 2014

Years ago I read “marketing is not selling.” ” With the impact of technology, this statement can be easily revised to “social marketing is not social selling.” Also if we engage in effective marketing, then selling (purchase) can be effortless as noted by Peter Drucker. Engage first; sell second.

Social Selling 159

Social Selling Social Media Marketing Advertising 159

Increase Sales

DECEMBER 1, 2014

Wouldn’t it be nice if you could be the Sorcerer’s apprentice and cast marketing spells that would immediately have your ideal customers ringing your phone off the hook or streaming into your brick and mortar store? Yes your small business life would indeed be much easier. The Magic Ingredients. Share on Facebook.

Marketing 131

Marketing Small Business Small Business Sales Qualified Lead 131

Increase Sales

APRIL 2, 2014

LinkedIn is a powerful marketing tool especially to attract attention and build relationships with your target industry market and ideal customers. Unfortunately far too many small business owners believe LinkedIn contacts are to be handle as in any other prospecting list. Share on Facebook.

LinkedIn 116

LinkedIn Marketing Small Business Small Business 116

Hubspot Sales

OCTOBER 29, 2017

Whether you and your team need some bite-sized instruction, a full course correction or just a bit of motivation, there’s a wide variety of YouTube sales training channels that can help you. You'll find a short description of each channel as well as a few examples of especially informative or entertaining videos from each.

Channels 112

Channels Video Training Hiring 112

Increase Sales

OCTOBER 20, 2014

Word of mouth marketing is one of the best strategies to attract positive or negative attention. The reason is simple people believe other people usually family or friends before any advertising or other marketing activities no matter how good those actions are. The Power of Community Marketing. Time to Build Your Communities.

Social Media 129

Social Media Marketing Small Business Small Business 129

Increase Sales

NOVEMBER 3, 2014

The quest to increase sales begins with marketing because if no one knows about you or your company (the first two sales objections) you will never have the opportunity to share your solution (the third sales objection. Reach Out to Your Small Business Competitors. Reach Out to Your Small Business Competitors.

Small Business 154

Small Business Small Business How To Face-to-face 154

Nutshell

AUGUST 6, 2020

Marketing best practices are constantly changing. With that in mind, we created this collection of online resources for marketing professionals so that you can get the guidance and cutting-edge strategies you need to grow your business. Now, let’s dive into our list of the 30 best marketing resources on the internet!

Resources 90

Resources Social Media Marketing Channels 90

Increase Sales

FEBRUARY 20, 2015

For any business from the smallest to the largest, market reach is essential. This is why marketing is the first phase of the 3 Phase Sales Process. To achieve this essential component for business growth and business success is 100% connected to marketing one’s message. Real World Example #1.

Social Media 70

Social Media Influencer Media Marketing 70

Increase Sales

NOVEMBER 17, 2014

The professional business person stated unequivocally “I believe in old school marketing.” As I listened to his old school marketing beliefs I realized he truly did not understand marketing and wondered how much more successful his former business could have been. What Is Marketing?

Social Media 162

Social Media Ideal Customer Profile Marketing Face-to-face 162

Increase Sales

MARCH 9, 2015

Marketing continues to be the number one barrier to strategic business growth. The problem with marketing is it is an ongoing decision making process because if other firms and people do not know about you, your company or your solution, you will remain pocket poor. Marketing Channel of Paid Advertising.

Marketing 70

Marketing Small Business Small Business Referrals 70

Increase Sales

JUNE 20, 2014

Yesterday I attended an early morning business seminar sponsored by a local bank (thank you Centier ) to hear and possibly learn something new about social media respective to small businesses. A quick check of the US Census Bureau online data for 2012 revealed: 9849 non-farm businesses in Lake County, IN. Golden Tech.

Social Media 130

Social Media Small Business Small Business Banking 130

Increase Sales

NOVEMBER 19, 2012

Social media has created a new aspect within small business called social selling. Even though some small business coaches, social media coaches and small business consultants who are promoting this new aspect presume that all sales are social, this presumption is almost negated when reading their articles, blogs or books.

Social Selling 139

Social Selling Social Media Small Business Small Business 139

Increase Sales

FEBRUARY 9, 2015

Back in the Mad Men days, marketing was just paid advertising. Today the landscape has dramatically changed and for the better if you are a small business. Now you must craft a marketing plan that attracts attention in an entirely different way. Promotional items including brochures, business cards, pens, logo wear, etc.

Advertising 70

Advertising Advertising Marketing Small Business 70

Increase Sales

JANUARY 26, 2013

Social media is a great marketing channel. What happens is business professionals from small business professionals including sales representatives believe stroking the black and irony keys will secure them new sales leads or by accumulating mass quantities of friends, contacts or postings they will increase sales.

Social Media 165

Social Media Media Face-to-face Small Business 165

Zoominfo

NOVEMBER 4, 2020

If you joined our Slack channels or joined any of our Zoom huddles, you’ll see like, “Why is Jane speaking up and motivating the team when she’s an ICP or individual contributor?” For Megan, she sees her role as a way to coach other SDRs through the hard times and the good ones. And you’ll see it.

Lead Rank 195

Lead Rank Lead Scoring Leads Marketing Qualified Lead 195

Increase Sales

MARCH 18, 2015

Have you ever wondered why so many marketing plans fail? In most instances, small business owners do not realize their possibly very expensive marketing plan is already set up to fail before they execute their first action steps. Here are five possible answers as to why marketing plans fail. #1

Marketing 70

Marketing Social Media Advertising Advertising 70

Increase Sales

DECEMBER 20, 2013

With so many small businesses expanding their website presence through social media channels, not to acknowledge those on line sales leads is quite foolish. And to use the excuse “I’m too busy” is equally foolish not too mention costly. Called back after several days. Called back only once or twice.

Ideal Customer Profile 134

Ideal Customer Profile Sales Qualified Lead Inbound Lead Rank 134

Increase Sales

JANUARY 26, 2015

What would happen if we applied this ABC acronym to marketing and small business owners would start thinking beyond just “closing?” Here is the purpose of marketing. Marketing is truly about catching sales leads. ” Always Be Connecting. To attract attention and begin to build relationships.

Top of Funnel 70

Top of Funnel Marketing Sales Qualified Lead Small Business 70

Increase Sales

APRIL 20, 2012

However, there is something else than is being missed by some small business owners to C Suite executives and that is engagement as well as value as perceived by your ideal customer. It links the human factor, the people factor to all social marketing efforts. Credit www.sxc.hu.

Social Media 171

Social Media Real Estate Small Business Small Business 171

Increase Sales

SEPTEMBER 29, 2014

Until recently junk mail and auto robot dial phone calls seemed to hold the top places for sales pitches, but now social media is leading the pack and is way ahead of all other types of marketing for small businesses. Uneducated small business owners or sales professionals. Marketing consultants or sales coaches.

Social Media 140

Social Media Media Small Business Small Business 140

Increase Sales

SEPTEMBER 3, 2014

Sure small businesses want to increase sales. I want to increase sales for my executive coaching and talent management firm. And there is no gray area when it comes to how to use LinkedIn as a marketing channel. The good news is I can share his poor LinkedIn email marketing with my clients as a teachable moment.

LinkedIn 143

LinkedIn Small Business Small Business Email Marketing 143

Partners in Excellence

JUNE 6, 2013

He hits on a critical issue and mistake–one that I see too many entrepreneurs and small business owners make, often with devastating results. Too many entrepreneurs and small business owners don’t have an appreciation for the value of sales and marketing, probably because they don’t understand the functions.

Hiring 91

Hiring Marketing Channels Small Business 91

Increase Sales

JULY 9, 2012

Do you remember the childhood Mother Goose nursery rhyme, “To market to market to buy a fat pig; home again, home again, dancing a jig ? How many small business owners to even marketing firms look to the various social media channels as being fat pigs? Credit www.sxc.hu. Begin to build a relationship.

Social Media 144

Social Media Media Small Business Small Business 144

Increase Sales

AUGUST 21, 2014

Possibly as you read this title, you may be thinking of one of the current fads moving through leadership training and coaching such as agile leadership? This newer communication channel of technology started with email and now has spread through social media and content marketing. Share on Facebook.

Hiring 182

Hiring Social Media Coaching Sales Coaching 182

Increase Sales

NOVEMBER 13, 2014

LinkedIn is one of the best channels for discovering leaders especially if your decision makers are in sales leadership roles. In a survey of over 200 coaches, I discovered that the #1 issue that coaches have in their business is attracting new clients. This is the #1 issue for the majority of small businesses.

Sales Leadership 165

Sales Leadership LinkedIn Decision Maker Ideal Customer Profile 165

Crunchbase

MARCH 1, 2023

They’re launching sales podcasts, YouTube channels and startups of their own. Angeley Mullins Chief Marketing Officer and Chief Growth Officer, Latana Brand Tracking Angeley Mullins began her sales career in the finance industry and then moved into leading commercial teams for technology companies across various international markets.

Hiring 130

Hiring Lead Rank Lead Scoring Enterprise 130

Increase Sales

OCTOBER 5, 2012

Technology has expanded the opportunities for small business online sales leads generation. Yet this morning as I could not sleep, I was checking out several of my colleagues’ websites and realized how many small business owners fail this first step to capture all those online sales leads for their small businesses.

Lead Generation 130

Lead Generation Lead Rank Lead Scoring Leads 130

Increase Sales

MARCH 4, 2015

Unfortunately a lot of small businesses are buying into this lie and spending their hard earn profits. ” The words in bold and in red (my editing) reveal that social selling is really social marketing. Marketing is about attracting attention (interacting directly or indirectly). Business to business networking.

Social Selling 70

Social Selling Sales Qualified Lead Social Media Small Business 70

Increase Sales

SEPTEMBER 22, 2014

This past week beyond those LinkedIn members who do not know the difference between a discussion, an event or a job, I received numerous emails including these with my immediate response: I encourage you to subscribe to my monthly Newsletter and weekly Marketing – Why should I? I realize marketing for small businesses is essential.

Social Media 138

Social Media Networking Media Face-to-face 138

Increase Sales

MAY 18, 2012

With all the buzz around social media and how the 21st century business marketplace has dramatically, there appears to be this very obvious disconnect: Selling is social. This for me is a blinding statement of the obvious and not anything new or revolutionary within the sales training coaching world. a few weeks ago. a few weeks ago.

Social Media 168

Social Media Direct Mail Face-to-face Social Selling 168

Increase Sales

MAY 17, 2013

You find yourself attending numerous small business to business networking events; passing out business cards; grabbing the cards from others; stuffing the cards into your pockets; posting on various social media channels to scheduling meeting after meeting. Target market research 9competitive market analysis).

Ideal Customer Profile 156

Ideal Customer Profile Intent Small Business Small Business 156

Zoominfo

NOVEMBER 4, 2020

If you joined our Slack channels or joined any of our Zoom huddles, you’ll see like, “Why is Jane speaking up and motivating the team when she’s an ICP or individual contributor?” For Megan, she sees her role as a way to coach other SDRs through the hard times and the good ones. And you’ll see it.

Lead Rank 100

Lead Rank Lead Scoring Hiring Leads 100

Increase Sales

MARCH 27, 2013

“ A successful sales process (the work) usually begins with marketing (attracting attention) followed by selling (earning the sale). Traditionally, the focus on the sales process is the middle of selling; closing the deal, you know what I mean and not the beginning of marketing. ” it may gain more traction.

Sales Process 134

Sales Process Microsoft Advertising Advertising 134