If Done Right, Your Referral System Won’t Actually Cost a Thing
No More Cold Calling
AUGUST 1, 2019
Sales has always gotten a bad rap, but it’s gotten much worse as sales channels have evolved. Until something changes, salespeople will continue to cold call , harass strangers on social media, and (in the process) erode trust in our profession. I always advise clients against offering incentives for referral business.
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