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Why Reps Hate Asking for Referrals Just as Much as Cold Calling

No More Cold Calling

Let’s set the record straight: Most everyone on your sales team has call reluctance—whether they’re cold calling or asking for referrals. One of my first corporate sales jobs was with a global consulting and training firm. I didn’t think about it then, but I was cold calling. Surprised? Had they watched it?

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No One Wants Your Cold Calls

No More Cold Calling

When you get referrals, you get meetings with one call. I’ve heard it takes at least seven to 10 touches for sales teams who cold call and cold email prospects to connect with decision-makers. Because decision-makers don’t take cold calls or respond to cold emails. Who has that kind of time?

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If Done Right, Your Referral System Won’t Actually Cost a Thing

No More Cold Calling

Until something changes, salespeople will continue to cold call , harass strangers on social media, and (in the process) erode trust in our profession. Put a referral system in place, with training, metrics, and accountability for results. I always advise clients against offering incentives for referral business.

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Unlock Sales Potential with a Sales Training Strategy

Highspot

Achieving revenue targets can be tricky, and it’s tempting to overlook training. A sales training strategy is your blueprint to equip sales teams with the necessary skills and knowledge to excel. Get practical advice for developing an effective, modern sales training strategy.

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10 Sales training techniques every manager should know

PandaDoc

Training your team requires providing them with more than a manual and a few workshops before sending them out into the field. In fact, if that’s your current sales training program, all of that hard work and education could be forgotten by your team in just a few months. Start a free trial 3.

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What are Sales Goals and How to Set Smart Sales Goals for Your Sales Reps?

Mindtickle

For example, a sales development team might have a goal to increase cold calls by 50% this month. An example of a goal related to generating sales revenue might be: “Grow monthly recurring revenue by 25% in 2024 by improving cold calling tactics and increasing win rates.” For example, “make 100 cold calls this week.”

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Call vs. Email Sales Prospecting: How to Be Effective With Both

Pipeline

But for that, familiarizing your sales team with the differences between cold emailing and cold calling is essential. That’s why we break down what cold calling and cold emailing are, comparing their sales outreach characteristics and benefits and how custom CRM software can help your sales team be effective in both.