Why Reps Hate Asking for Referrals Just as Much as Cold Calling
No More Cold Calling
APRIL 20, 2017
Let’s set the record straight: Most everyone on your sales team has call reluctance—whether they’re cold calling or asking for referrals. One of my first corporate sales jobs was with a global consulting and training firm. I didn’t think about it then, but I was cold calling. Surprised? Had they watched it?
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