Sales and Marketing Management

FEBRUARY 8, 2021

Roughly 54% of B2B media spend should be allocated toward long-term emotional brand building for maximum effectiveness. Direct response focuses on people who are lower in the funnel and who are more likely to buy today. Think Long-Term. B2B digital marketing has usually been focused on rational, short-term activity.

Top of Funnel 194

Top of Funnel Social Media Funnel Direct Response 194

Pointclear

JANUARY 26, 2012

But what are the most effective outbound marketing channels for kicking off a business relationship? Let me go out on a limb and propose the top five media for your lead generation toolkit. Direct mail Direct mail, for decades the workhorse of direct response communications for lead generation, still delivers the goods.

Media 233

Media Direct Mail netFactor Trade Show 233

Tenbound

JANUARY 26, 2024

Secrets to Crafting Effective Cold Emails – From Analyzing 20,000 Emails In today’s digital era, cold emails have become a vital tool for businesses and professionals looking to expand their network, generate leads, and drive sales. Explore other channels, such as social media platforms, to expand your outreach efforts.

Case Study 64

Case Study Segment Social Media Follow-up 64

Sales and Marketing Management

NOVEMBER 6, 2020

Today, nearly 90% of B2B sales activities are conducted remotely via phone, videoconferencing, or the web, and customer preference for tech-enabled sales interactions has spiked dramatically in recent months, as have preferences for self-service options. Context matters, but content is king.

Marketing 166

Marketing Trends Government Face-to-face 166

Increase Sales

JANUARY 21, 2016

Your goal is to increase sales, expand your pool of qualified sales leads and continue build your credibility and influence. When sales professionals and SMB owners decided to incorporate social marketing as one of several marketing channels, this is not a one time event or a sporadic action. In business results matter.

Social Media 70

Social Media Marketing Ideal Customer Profile Journal 70

Connext Digital

SEPTEMBER 25, 2019

Unlike direct response ads that focus on spiking sales and generating profits within a set period, the results of branding ads are more gradual and steadier. You may think that this strategy is only suited to direct response ads since it’s primarily performance-centered.

Advertising 58

Advertising Advertising Consumer Campaigns 58

Connext Digital

SEPTEMBER 30, 2019

Unlike direct response ads that focus on spiking sales and generating profits within a set period, the results of branding ads are more gradual and steadier. You may think that this strategy is only suited to direct response ads since it’s primarily performance-centered.

Advertising 40

Advertising Advertising Consumer Campaigns 40