Rethinking Metrics: The Shift from MQL to Pipeline in Marketing
Sales Hacker
JANUARY 30, 2024
MQLs aren’t created equal Depending on the channel or entry point, MQLs convert to pipeline at vastly different rates. Similarly, direct traffic and paid social channels yield significantly different outcomes. Kevin reminds us of the relevant words of the late Charlie Munger, “Show me the incentive, and I’ll show you the outcome.”
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