Channels Insurance Research Vendor 
Sales and Marketing Management
JANUARY 8, 2018
Author: Jason Kulpa Successful B2B marketing is all about saying the right thing through the right channel at the right time. According to the Demand Gen Report’s 7th Annual B2B Buyer’s Survey, 97 percent of B2B buyers believe the timeliness of a vendor’s response to inquiries is an important aspect of the buying process.
Vendor Neutral
NOVEMBER 1, 2023
Sales Tech and Innovation Hub Sales Execution Success in Regulated Markets REGISTER NOW Let’s Talk Sales Execution, Buyer Relevant Content, the Risk and Reward “Forrester Research has found that 89% of B2B buyers say receiving relevant content at each buying stage is important or very important.”
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hubspot Sales
SEPTEMBER 18, 2023
Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale. But if you find out they're in the market for a new vendor, you can reach out to your prospect before they begin researching, which ensures your message will be received with much more interest.
Showpad
OCTOBER 27, 2021
Today’s buyers are self-directed and self-educated, spending just 17% of their time with vendors , according to research from Garnter. The same research found that three-quarters of buyers admit their latest purchase was “very complex.”. Video was a channel, but never the channel. The channel exploded.
MarketJoy
JULY 27, 2018
Long gone are the days where buyers relied on salespeople to be their sole education channel. As a marketer or salesperson, how can you use these tools and channels to your advantage? Whereas consumers have no problem switching from one vendor to the next at the drop of a hat, companies don’t have the same agility.
Allego
APRIL 21, 2022
Research shows that retention goes down as the volume of information goes up. Plus, videos will help them stand out when other vendors are sending documents and links. Sales teams should also consider creating private communication channels with their buyers.
InsideSales.com
OCTOBER 4, 2019
In reality, you can find scaled prospecting success through email and other communication without researching your prospects to death. In most cases, researching the specific people you’re trying to reach is a low-value activity. What makes a quality conversation between a vendor and a buyer? It’s also not so far from the truth.
Expert insights. Personalized for you.
257 
Let's personalize your content