16 Sales Collateral Your Team Needs (With Examples)
LevelJump
DECEMBER 15, 2020
Sales collateral is necessary at all points of the purchase journey. And particularly beyond the Awareness stage, they can be a salesperson’s best friend.
Building Up With Sales Training
Janek Performance Group
MARCH 8, 2024
Sales training is one of the most significant investments an organization can make in their sales team. In fact, research cited by taskdrive.com shows sales training has an average return on investment of 353 percent. In 2023, on average, Janek clients realized a 1188 percent return on their training investment.
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Unlock Sales Potential with a Sales Training Strategy
Highspot
JANUARY 4, 2024
Achieving revenue targets can be tricky, and it’s tempting to overlook training. A sales training strategy is your blueprint to equip sales teams with the necessary skills and knowledge to excel. It addresses all of sales, from product knowledge to customer relationship building.
The Five Pillars of Pharmaceutical Sales Training Excellence
Mindtickle
AUGUST 28, 2023
The intricacies of pharmaceutical products, stringent regulatory guidelines, and the critical role healthcare professionals play in decision-making create a complex environment for sales reps. With those unique circumstances in mind, the importance of effective sales training cannot be overstated.
8 Essential Elements of Virtual Sales Training
Allego
JULY 9, 2020
Sales productivity has never been more important, yet sales teams today face tougher obstacles than ever as the current crisis makes most in-person interactions impossible. Almost 90 percent of sales have moved to a remote model since the pandemic began, according to McKinsey. 3: Diagnose Training Issues.
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3 Types of Product Marketing Collateral That Boost Sales Win Rate
Highspot
APRIL 17, 2020
Product marketers are the go-to resource for providing messaging guidance, product training, competitive intelligence, and other tools to their sales teams. Three types of collateral in particular are especially valuable in helping salespeople improve their odds of winning deals. Competitor Battlecards. Industry Overviews.
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5 Takeaways from a Sales Management Training
SBI Growth
AUGUST 28, 2013
I spent last week at a Sales Management training event with a client. As a Sales Operations leader, you must be allocating the right resources to training. As a Sales Operations leader, you must be allocating the right resources to training. Here are 5 key takeaways that made this training a success.
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AI In Sales: Seize the Opportunity
Sales 2.0
MARCH 1, 2023
This is the third in a series of interviews I am conducting with subject matter experts and practitioners in the sales profession. I am examining where we are today with AI in sales and where we are going. Regie helps sales, marketing, and success teams write engaging content faster using AI. Do you agree with that?
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7 Tips to Skyrocket Performance In Small Sales Teams
Sales and Marketing Management
NOVEMBER 17, 2019
Author: Charlotte Powell You don’t need a big sales team to make a lot of money. Small sales teams can perform incredibly well if you get the right balance of skills, motivation, and resources. How can you inspire your sales team to go above and beyond? Train to the skills gap. Training isn’t a one-size-fits-all solution.
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7 Sales Training Tech Predictions for 2020
Allego
JANUARY 28, 2020
2020 is here and the new decade promises opportunity, growth, and innovation in the training technology ecosystem. Successful companies are integrating training—once a siloed function—into all aspects of their business. Training technology will be the enabler of this new approach. Integration of AI into Daily Functions.
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Everboarding: 4 Best Practices for Successful New Hire Training
Allego
MAY 24, 2023
This article originally appeared on Training Industry. Effective new hire training is critical to business success. These standardized structures often involve giving out handbooks and orientation on company policies, employee expectations and technology training. Store all training content in one place.
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How to build a sales training program
Showpad
JUNE 15, 2020
Critical to the success of a sales team is skill development — not just as a whole, but for each contributing representative. Sales professionals are expected to be experts in their industry and the products or services they sell. In this blog post, we’ll discuss why you need formal sales training and how to guarantee its success. .
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11 Ways to Activate Sales Content to Accelerate Revenue
Allego
NOVEMBER 11, 2021
If you’re like most marketers, you’ve got a full production calendar of sales content, solution briefs, case studies, videos, blog posts, product guides, and more to support sellers and help them be productive. Your first priority is to deliver the best sales content that will move deals through the pipeline. Activate Content.
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4 Sales Tech Strategies to Improve Sales Rep Productivity
Allego
JANUARY 24, 2023
While the exact number ranges between 27% and 36%, depending on the survey, the message is clear: Sales reps spend the bulk of their day on activities that don’t directly generate revenue for your company. 4 Strategies to Increase Sales Rep Productivity 1. Allego research found sales teams have 5-13 tools in their technology stack.
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Why your sales meeting sucks — and how enablement can fix it
Sales Hacker
DECEMBER 14, 2022
One day you might have to explain to your children that companies once had sales meetings in person, in a room with the lights dimmed and something called a PowerPoint presentation. (If The truth is that most sales meetings, online or in person, always were and often still are boring lectures. . The basics: What is sales enablement?
5 Sales Enablement Priorities for Transformational CMOs
Allego
AUGUST 24, 2021
Tapping into the Power of Sales Enablement. Equipping sellers with the content, tools, knowledge, skills and coaching required to optimize buyer interactions—known as sales enablement —is essential. 5 Transformative Sales Enablement Priorities. 5 Transformative Sales Enablement Priorities. 1 Sales Content Management.
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5 Deal Disasters to Avoid in Future Sales
Sales Hacker
AUGUST 12, 2021
Do your sales reps know who they’re supposed to be targeting? Recent research indicates that at smaller sales organizations, the inability to identify decision-makers is still a major deal killer. As a sales leader, you may have the perfect view of what your ICP looks like, but you need to make sure that the same is true for your team.
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It’s a great time to start upgrading your clients
Sales 2.0
APRIL 23, 2020
Adapting your sales collateral/marketing pieces to the specialized needs of large accounts. Adapting your sales collateral/marketing pieces to the specialized needs of large accounts. Adapting sales compensation plans to the realities of selling to large accounts.
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A tool for better sales negotiation, not enablement
DocSend
MAY 17, 2022
What is sales enablement? At a high-level, a sales enablement tool can do two things: help teach your sales team how to sell and enable their ability to sell by providing training, documents, and guidance. A lot of what a sales enablement tool does is teach reps how to sell or store information they need to sell.
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22 of the Best Custom GPTs for Sales Enablement
Allego
JANUARY 18, 2024
In the rapidly evolving world of sales enablement , staying ahead of the curve is not just an advantage—it’s a necessity. The emergence of generative AI and the proliferation of GPTs has opened a new horizon for sales enablement managers, as it has for sales teams, promising greater efficiency, innovation, and revenue growth.
5 Ways to Supercharge Your Sales Enablement Efforts
DiscoverOrg Sales
DECEMBER 4, 2017
Attempts to get sales enablement right are on the rise , as organizations grapple with the idea that shorter product life cycles, a more informed customer base, and global competition make the way they sell just as important as what they are selling. Streamlining the sales process. Create relevant sales content. Two things.
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6 Characteristics of an Effective Sales Training Platform
Showpad
DECEMBER 11, 2020
It’s fair to say sales is an art as well as a science. However, that inherent talent isn’t the norm since most skilled sales agents started as novices and honed their talents over time. Contrarily, a subpar platform can actively detract from the operational efficiency and performance of the sales department.
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How Sales Reps Are Hitting Quotas Without Hitting the Streets
Sales and Marketing Management
OCTOBER 26, 2020
Author: Mark Kovac, David Deming and Sushant Khandelwal Virtual selling in business-to-business markets, often associated with inside sales, has carried a bit of a stigma within field-dominated sales organizations. Myth 1: Field sales reps sell primarily in person. Myth 1: Field sales reps sell primarily in person.
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What is Sales Enablement? Definition and Best Practices
Pipeliner
MARCH 17, 2023
Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. In today’s competitive market, sales enablement has become an essential strategy for any business that wants to stay ahead of the competition.
Master the Sales Development Playbook to Boost Growth
Highspot
DECEMBER 19, 2023
The answer lies in lead generation driven by sales development reps. To truly unlock their potential, a robust sales development playbook is vital. What Is a Sales Development Playbook? Benefits of a Sales Development Playbook How Do You Create a Winning Sales Development Playbook?
Use Enablement Data to Boost Content Adoption by 40%
Highspot
JANUARY 18, 2024
Keep Your Content Clean and Compelling Without insight into what content reps use regularly or how assets perform with buyers, sales enablement and marketing teams can’t maintain a healthy arsenal of on-brand, impactful materials. Here are tips to put an end to content chaos once and for all with analytics.
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Empowering B2B Sellers Through Sales Technology
Sales and Marketing Management
FEBRUARY 22, 2019
Author: Matt Suggs More than ever before, buyers can scan hundreds of reviews and articles about a product online, forming opinions before they even interact with a sales representative for the first time. Modern sellers must evolve their sales approach, reinventing their pitch to include information that can’t be found on the internet.
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Is Quiet Quitting Possible in Sales? Sales Professionals Weigh In
Hubspot Sales
FEBRUARY 22, 2023
And if so, what does it look like to sales professionals? In this post, we're going to discuss what it means to quiet quit in sales, what it looks like, and what sales managers can do when they think it's happening in their teams. Sales rely on won deals. Am I providing adequate training and support to the team?
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10 Ways Marketers Can Create Sales Content That Actually Gets Used
Allego
DECEMBER 11, 2020
If you’re a marketer supporting a sales team, you’ve got a lot on your plate. Sales enablement has never been more important than it is today. More than ever, you have to be flexible, responsive, and closely aligned with your sales teams. One-third of marketing and sales teams don’t talk regularly. 2 Crowdsource Ideas.
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From Chaos to Clarity: 4 Steps to Creating Content that Helps Sellers and Buyers
Allego
JULY 31, 2023
Sales reps say they spend 51% of their time on non-core selling activity, according to the Forrester Sales Enablement Society 2022 survey. Further, sellers spend 11 hours a month looking for and modifying content for buyers, Forrester’s Q4 2020 Global Sales Enablement survey found. Buyers receive outdated sales collateral.
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Proven Strategies for Effective Sales Management
Highspot
OCTOBER 11, 2023
Effective sales management is the core of any successful business. Read on as we break down why strong sales management matters, along with proven strategies to achieve it. It involves planning, organizing, leading, and controlling the sales activities within an organization to achieve its revenue targets and close deals.
How to Know if Your Team is Ready for Virtual Selling
Allego
SEPTEMBER 17, 2020
There’s both a greater need and an opportunity to follow up after virtual sales calls with something that will differentiate your value proposition. The best way to tackle these challenges is to amplify and enhance the sales cycle with a one-two punch of technology and content. Challenge 3: Differentiating Your Value Proposition.
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6 Ways to Give Your Sales Team a Competitive Edge with a Modern Learning Platform
Allego
JULY 26, 2022
Internet access, email, and online training were limited to desktop computers. For that time, learning management system (LMS) software was ideal for enterprise learning and development, including sales training. Today’s Sales Teams Need a Learning Ecosystem. Our wired way of life meant we were tethered to our desks.
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Why AI-Powered Search is the Secret Weapon for Seller Productivity
Mindtickle
NOVEMBER 14, 2023
Time is money for sales reps and other go-to-market teams, meaning being able to do more in less time and focus on critical tasks has become more important than ever. Within Mindtickle’s platform, training programs, modules, marketing collateral, assets, calls, reports, and analytics all produce vast amounts of data.
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The 5 Pivotal Stages of Sales Maturity [Quiz]
Hubspot Sales
OCTOBER 4, 2019
How mature is your organization’s sales enablement structure? Sales enablement is the process of providing your company’s sales team with the resources they need to be successful. Common sales enablement resources include tools, automation, content, and information that prepares your reps to close new business.
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Modern Sales Onboarding Bridges the Gap Between Training and the Field
Allego
DECEMBER 20, 2018
Here are two pretty important facts about B2B sales: You need to train your new reps to enable their success, and training isn’t over when your new reps start selling. . If you’re looking at how you can improve your onboarding approach, you should consider what modern sales onboarding looks like.
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51 Career-Changing Sales Productivity Statistics
Zoominfo
APRIL 26, 2018
In an ideal world, sales reps would spend all day sending emails, taking calls, and ultimately, doing what they do best—selling. There’s a lot more to sales than meets the eye. The best sales reps have developed an arsenal of productivity hacks to balance the administrative work with the actual sales process.
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7 Takeaways When You Have to Cancel In-Person Training
Allego
APRIL 21, 2020
The speed of change raised the bar for training and ongoing productivity. Companies find it’s more important than ever for sales reps to collaborate and share best practices with one another. Yet in-person training and face-to-face communications are two things we cannot do right now. What are you hearing from training managers?
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5 Critical Elements of a Modern Sales Enablement Platform
Allego
AUGUST 18, 2022
Ask people what they think sales enablement is, and you will get multiple, varying answers. They might say it’s anything your company does to help your sales team be effective. And others say it’s the process of helping sales teams. Sales enablement is an all-encompassing term that involves many components.
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4 Ways Marketing Teams Can Help Salespeople Crush Quota
Janek Performance Group
JULY 19, 2023
The success of any business largely depends on the ability of sales and marketing teams to work together effectively. This connection must be deeper than the marketing department providing sales reps with brochures and PDF attachments. Marketing can help sales reps understand their target market and ideal customer profile.
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Why We Wrote the Ultimate Guide to Developing a High-Performance Sales Organization
Janek Performance Group
SEPTEMBER 12, 2022
However, for sales professionals, one thing provides security: the foundational pillars of a high-performing sales organization. Janek Performance Group is an award-winning global leader in sales training and coaching. Processes need refining, and sales professionals must adapt and adopt new skills.
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Why and how to align sales enablement and product marketing to drive greater revenue
BrainShark
OCTOBER 25, 2022
There can also be a lot of crossover between product marketing and sales enablement, depending on the organization. For example, sales enablement is responsible for ensuring salespeople understand who they are selling to, new product features and the value they can provide, and the messaging around those features. .
How Sales Enablement Can Improve Virtual Selling
Allego
SEPTEMBER 28, 2022
This article originally appeared on Sales & Marketing Management. According to a Bain & Company survey , 92% of B2B buyers prefer virtual sales interactions, with 79% of sellers also realizing its effectiveness. Sales teams must be equipped with tools to successfully close deals regardless of location.
5 New Year’s Resolutions for Sales Leaders—and How to Achieve them
Allego
JANUARY 12, 2022
Scrolling through LinkedIn recently, I saw several sales leaders sharing their goals. One common theme: They want to empower their sales teams to succeed. Other sales leader resolutions I saw on social media: “Start giving reps objective coaching and feedback.”. Plus, we discovered customers like virtual sales.
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