Company Marketing Smart Company Training 
Sales and Marketing Management
MARCH 20, 2019
Author: Conner Burt The current labor market remains among the tightest in modern history. As such, many companies today are beginning to look with renewed interest at their most readily accessible talent pool when filling open roles: their own employees. The benefits of this approach are almost too numerous to count.
Sales and Marketing Management
JUNE 1, 2018
Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? Storytelling has stood the test of time as a critical skill in sales and marketing?—?and But where to begin?
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Sell Integrity
NOVEMBER 23, 2020
Even for companies that see the value in customer-centricity, it can be challenging to create and sustain a customer-centric culture. But in a customer-centric culture, everyone thinks this way, from marketing to finance to IT to product development. more than other companies in the previous year.
Engage Selling
JUNE 2, 2018
Smart companies today measure their lead acquisition cost, their marketing costs and their sales cost. But what about the overall cost to serve your customer? That often gets overlooked. And yet that’s precisely where you can see both the risk … Read More »
Crunchbase
NOVEMBER 17, 2022
Any company involved in selling needs to decide where to center its efforts: outbound or inbound sales. In the outbound selling arena, your team will be making first contact with leads using techniques such as email marketing, social selling and cold calling. An inbound sale begins with the prospect reaching out to your company.
Cience
DECEMBER 1, 2020
Although new sales are important, smart companies also focus on retention. Companies that neglect retention do so at their own risk. Customer retention drives increased profitability in many ways, including: Better Conversion Rates Fewer Marketing Requirements Scope for Improvement Lower Operating Costs Increased Sales.
Sales Hacker
NOVEMBER 21, 2019
Companies that prepare for and embrace the changes AI brings will thrive. Marketers have been much quicker to jump on the tech-adoption bandwagon. For instance, marketing language software — powered by machine learning — helped JPMorgan Chase increase headline clicks by as much as 450%. Those that don’t — won’t. Communication.
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