Conference Demand Generation Sales Video 
Zoominfo
MARCH 9, 2021
These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Demand Gen = Sales + Marketing.
Zoominfo
OCTOBER 5, 2021
These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic.
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Sales and Marketing Management
NOVEMBER 11, 2020
Since last March, when most of the world pulled the parking brake on travel and live professional events, marketing meetings, conferences and tradeshows have taken place virtually. Gerd Leonhard uses a mix of photos, graphics and videos and via Zoom. Include one-on-one or roundtable video interactions between presenters and attendees.
Sales and Marketing Management
FEBRUARY 22, 2021
Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. While this approach was great for building out our video content library, we needed to adjust in order to keep our audience engaged. Virtual Events.
Zoominfo
NOVEMBER 20, 2023
Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts. We are experiencing a transformative shift with generative AI.
Crunchbase
DECEMBER 13, 2021
If you’ve been working in sales for a while, you probably know the ins and outs of sales prospecting. In recent years, we’ve all had to adapt to the sales digital transformation. While we may be getting back to normal after the pandemic, it looks like virtual sales will continue to prosper. Master the basics.
Fill the Funnel
NOVEMBER 8, 2010
Here is a transcript for all the Twitter activity for #sm20 hashtag for the first day of the conference. Gerhard Gschwandtner & Aaron Kahlow framed the day by stating the need to have sales and marketing teams working together and then recognizing that the audience is split about 50/50 between sales and marketing for the first time.
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