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The Adapter’s Advantage: Jon Ferrara on Building Customer Relationships

Allego

He’s best known as the co-founder of GoldMine Software Corp, one of the first customer relationship management (CRM) platforms for small- to medium-sized businesses (SMBs). In 1999, Goldmine was acquired by FrontRange. The conversations dive into the ups and downs of their journey.

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What’s the Best Way to Convince a Local Business Client to Implement Social Media Marketing?

BuzzBoard

Local businesses can access a goldmine of Twitter’s 330 million active users. Dexterity with hashtags, active participation in conversations, and sharing industry-specific content can dramatically enhance online visibility and brand recognition. Facebook, conversely, is more about nurturing relationships and community building.

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15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

Although we’ve primarily seen Sprout Social used for marketing and customer service purposes, the platform has a host of features that can help the average B2B sales rep learn more about the companies they’re trying to sell to. Although it might require a degree of creativity and some digging, Quora can be a goldmine of information.

Research 233
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Solving the CRM Problem

Understanding the Sales Force

Last week I spent 90 minutes with another client (8 people from Operations, sales, customer service, and marketing) showing them how CRM could be the answer to their inaccurate forecasts and pipeline reports. Some things that CRM should be are: An extension of the sales conversation. That shouldn't be necessary.

CRM 215
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FSIoffice: The Road to Operational Success with SugarCRM

SugarCRM

With both portfolios rapidly growing, FSI Office needed to find a CRM to help them manage, engage, and give a little TLC to their customer and prospect base. FSIoffice also focused on improving customer service with the help of Sugar Serve, where they can easily document, track, and close the loop on customer interactions.

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15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

Although we’ve primarily seen Sprout Social used for marketing and customer service purposes, the platform has a host of features that can help the average B2B sales rep learn more about the companies they’re trying to sell to. Although it might require a degree of creativity and some digging, Quora can be a goldmine of information.

Research 100
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What Does Generative AI Mean for The Future of Marketing?

SugarCRM

Elevate Existing Content For marketers, old content is a goldmine. Hyperpersonalization is an excellent way to increase the levels of CX at an organizational level , helping you generate higher conversion and retention rates while boosting brand loyalty. AI is taking the future of sales, marketing and customer service.