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4 Lessons B2B Marketers Can Learn from B2C Marketers

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The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. Put the customer before the product. But, statistics show that a customer-centric approach is a better alternative.

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8 Social Media Mistakes B2B Marketers Should Avoid

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93% of B2B marketers use social media, and with good reason—it works ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Check out our Twitter and Facebook banners below.

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Are You Ready To Upgrade Your Business Through Marketing?

Smooth Sale

Attract the Right Job Or Clientele: Are You Ready To Upgrade Your Business Through Marketing. Marketing has been an essential part of business for centuries. It is a component of creating value for a company by communicating the benefits of its products and services. Upgrade Your Business Through Marketing.

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Five Ways to Increase Sales for Your Small Business

Smooth Sale

One may benefit from offering cut-price deals, while another may find that providing a more customized service helps them to attract higher-paying customers. The best approach for your business will likely depend on many factors, including your industry, target market, and product or service you offer.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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Sales Tech Game Changers: How to Improve Sales Enablement & Readiness

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This week I interview Brendan Cournoyer, VP of Marketing for Brainshark. Connect with him on Twitter or LinkedIn. Brendan: Brainshark is recognized for providing award-winning customer service and support (something we’re very proud of!), Nancy: How have companies determined the ROI of your solution?

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Customer Lifetime Value and Why it Matters

Smooth Sale

Driven by the genuine belief that CX is the pivotal force that drives a successful business, he is currently at the helm of Dixa ’s customer experience strategy. You may connect with Mikkel via Social media: LinkedIn and Twitter . __. Customer Lifetime Value and Why it Matters. Find ways to increase the average order value.