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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making. The results, however, are irrelevant if AI systems are fueled by low-quality data.

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The Sales Prospecting Strategy Guide

Zoominfo

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? The ultimate goal is to guide your prospects through the sales funnel until they eventually make a purchase. How to Prospect: Step by Step.

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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Now, imagine two prospects working for different organizations. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.” Each prospect visits your company’s website. Neither prospect converts. One business is an ideal fit. Not so much.

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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

Now, imagine two prospects working for different organizations. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.” Each prospect visits your company’s website. Neither prospect converts. One business is an ideal fit. Not so much.

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Data 101: How to Plan Your Most Efficient B2SMB Go-To-Market Motions

BuzzBoard

Brute-force methods are clearly not an option anymore, and experts keep stressing that B2SMB marketers must tailor their go-to-market (GTM) strategy and think beyond cold prospecting and traditional campaigning to keep afloat. Companies like Google, Meta, Amazon, and others have laid off more than 95,000 employees in the past year.

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Data 101: How to Plan Your Most Efficient B2SMB Go-To-Market Motions

BuzzBoard

Brute-force methods are clearly not an option anymore, and experts keep stressing that B2SMB marketers must tailor their go-to-market (GTM) strategy and think beyond cold prospecting and traditional campaigning to keep afloat. Companies like Google, Meta, Amazon, and others have laid off more than 95,000 employees in the past year.

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How to Help Sales Teams Hit Their Quota: Prioritize High and Low Activities

Sales Hacker

Eighty percent of the prospecting sales force is under 25 years old. This generation of sellers is the first to be raised on mobile devices, applications, and tablets. The application syncs to Google Calendar, allowing users to click the link in their calendar and enter a scheduled meeting in just three steps.

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