Sales and Marketing Management
JUNE 1, 2018
Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Not surprisingly, several respondents emphasized the importance of advancing tech skills, including understanding tech stacks and embracing the wave of customer data.
Sales and Marketing Management
SEPTEMBER 6, 2019
Smart companies saw the possibilities of cyber customer service from the beginning, and jumped right on that bandwagon. For the first time in decades, email and live chat support made it possible to quickly and easily communicate with a real person instead of a computerized menu or canned response.
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Cience
DECEMBER 1, 2020
Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. Source: Bain & Company. Your CRM stores all data about your customers. Then you use that data to drive customer retention. Gather Data.
Sales Hacker
NOVEMBER 21, 2019
Companies that prepare for and embrace the changes AI brings will thrive. Sales is traditionally a people-to-people business, but technologies like artificial intelligence are making expert sellers rethink the balance between human and machine. The need for automation in sales. The potential future of AI for sales.
Hubspot Sales
MAY 10, 2018
Bad sales advice is shockingly common -- and you don’t want to find out you’ve been misdirected the hard way. After all, every mistake means it’s harder to achieve your sales goals. I once worked for a manager who put a great deal of emphasis on activity metrics rather than actual sales results. 1) “Focus solely on activity.”.
Cincom Smart Selling
JANUARY 27, 2015
Smart companies don’t have software initiatives; they have business initiatives that drive software purchases. For CPQ to work best, it should sit on top of your CRM master data: your customers, your products, etc. The larger you become, the harder it is to keep track of dealers’ pipelines and forecasting your own sales.
Sales Hacker
AUGUST 28, 2018
In the world of B2B sales, the conventional thinking has become especially stark. Now let’s break it down and look at the data in more detail: Your Buyers are Knocking. Post-sale, the numbers were equally stark. How much are companies leaving on the table when these pre-sale questions go unanswered?
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