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The Complex and Evolving Dynamics of SMB Software Buying Habits

BuzzBoard

The global software buying state is a dynamic amalgamation of subscription-based models, cloud-native applications, AI-driven solutions, enhanced user experiences, robust security measures, and a growing emphasis on sustainability. So where exactly SaaS companies are lacking visibility? And what are B2SMB buyers really looking for?

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Data, Alignment, and Automation: How to Scale Your ABM Strategy

Zoominfo

Creating specific and measurable goals for both sales and marketing teams can greatly improve reporting and the overall efficiency of your strategy. Let’s say you’re targeting director-level and above marketers in the software industry. Plus, it ensures that every key decision-maker is included in your ABM campaigns.

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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

“These [systems] make direct sales and direct marketing more efficient by automating highly repetitive support tasks … and by reducing the time salespeople spend on non-selling tasks, like scheduling sales calls, compiling sales reports , generating proposals and bids, and entering orders,” the article proclaimed.

Marketing 252
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40+ AI Productivity Tools to Help You Get More Done

Nutshell

In this article, we’ll explain how artificial intelligence software can enhance productivity and provide a comprehensive list of the best AI productivity tools. At Nutshell, we build artificial intelligence into our software to help your sales reps accomplish more in less time.

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The Sales Prospecting Strategy Guide

Zoominfo

With more access to user reviews, analyst opinion, and industry research, decision makers are more informed than ever while navigating what is now known as the “ buyer’s journey.” 93% of companies who exceed lead and revenue goals report segmenting their database by persona. What are the best tools for sales prospecting?

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The Age of Automation for Sales and Marketing is Here

Zoominfo

“These [systems] make direct sales and direct marketing more efficient by automating highly repetitive support tasks … and by reducing the time salespeople spend on non-selling tasks, like scheduling sales calls, compiling sales reports , generating proposals and bids, and entering orders,” the article proclaimed.

Marketing 130
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Sales Call Report: Reviving an Often Overlooked Process to Close More Deals

Chorus.ai

It’s for that reason that prior fixtures of the sales process, like the sales call report, are less popular than ever. Sales call reports should be a fundamental component of your sales process. Still, sales call reports carry tremendous potential as a sales coaching tool. Crafting a report that’s informative takes time.

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