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The #1 Killer of 2013 Product Launches (and how to beat it)

SBI Growth

You are counting on your product marketing manager for a successful launch. Today though it doesn’t matter how good the movie is when it’s stuck on a VHS tape. World-class companies are adopting new content marketing processes. Content Marketing is in the process of a major transformation. Demand Generation campaigns.

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How to Find a Deal That Will Close This Month

SBI

For many sales and marketing teams, discovering an in-month deal requires a whole lot of luck. Traditional demand generation methods just aren’t cutting it anymore. A marketing team judges how qualified a lead is based on engagement alone; a sales team takes that lead and discovers it isn’t a fit at all.

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How to Create Buyer Personas: A Guide for B2B Companies

Zoominfo

Did you know 60-70% of marketers say they don’t truly understand their buyers ( source )? If you don’t understand your target audience, how will you produce effective content? Today we teach you how to construct an effective B2B buyer persona profile—keep reading. How do you use buyer personas? Let that sink in.

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How to Help Sales Teams Hit Their Quota: Prioritize High and Low Activities

Sales Hacker

The unfortunate side effect of having sales reps repeatedly perform mundane tasks is that it takes considerable mental energy, leaving them feeling not only unmotivated and unproductive but undervalued due to the task’s menial nature. Sales reps who follow traditional sales processes often take 18+ steps just to get a contact into a sequence.

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Who is teaching the CMO how to sell?

Pointclear

Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue.

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What is the True Cost of Bad Data for Your Business?

Zoominfo

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What is the impact of bad data on sales and marketing?

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We Asked 9 Successful Sales Leaders About the Economy

Sales Hacker

From layoffs at Redfin and Tesla to the plummeting crypto markets , companies are starting to tighten their belts — and the economy has shifted from the so-called “Great Resignation,” with a job market heavily favoring employees, to the “ Forced Resignation.”. What do the changing market conditions mean for RevOps and sales?