article thumbnail

The #1 Killer of 2013 Product Launches (and how to beat it)

SBI Growth

Demand Generation campaigns. Below is an example of how product benefits differ from Buyer Process Map questions: Product Benefit Examples. Widget requires 30% less energy. Are companies really getting 30% less energy operating? The creative campaigns need to offer value points of interest. Quality website content.

Campaigns 300
article thumbnail

How to Find a Deal That Will Close This Month

SBI

Traditional demand generation methods just aren’t cutting it anymore. A marketing team judges how qualified a lead is based on engagement alone; a sales team takes that lead and discovers it isn’t a fit at all. For many sales and marketing teams, discovering an in-month deal requires a whole lot of luck.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Help Sales Teams Hit Their Quota: Prioritize High and Low Activities

Sales Hacker

The unfortunate side effect of having sales reps repeatedly perform mundane tasks is that it takes considerable mental energy, leaving them feeling not only unmotivated and unproductive but undervalued due to the task’s menial nature. Sales reps who follow traditional sales processes often take 18+ steps just to get a contact into a sequence.

Quota 121
article thumbnail

How to Create Buyer Personas: A Guide for B2B Companies

Zoominfo

Today we teach you how to construct an effective B2B buyer persona profile—keep reading. Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals. The short answer is—you won’t.

article thumbnail

How To Have A Sales Kickoff That Doesn’t Suck

Sales Hacker

Maybe… Is it the announcement of new marketing initiatives to support lead generation and demand generation efforts? So if they are going to be a distraction to the rest of the sales team let them leave the room with their negative energy. You’d be surprised how many will decide to stay and participate.

How To 97
article thumbnail

Who is teaching the CMO how to sell?

Pointclear

Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. Who is teaching the CMO how to sell?

article thumbnail

How to Create an Ideal Customer Profile and Buyer Personas for Your Business

Autoklose

Table of Content Ideal Customer Profile vs Buyer Persona What’s an Ideal Customer Profile and How to Structure It? Saving a lot of time and money Reducing customer churn Improving customer experience What’s an Ideal Customer Profile and How to Structure It? What’s an Ideal Customer Profile and How to Structure It?