Vendor Neutral

JUNE 15, 2021

Jim spent over 30 years in enterprise software sales and sales management, leading high-performance teams at ADR, CA, Siebel Systems, and HP Software with a focus on value selling. He founded DecisionLink with a vision to make Customer Value a strategic, competitive asset by delivering the first enterprise-class platform for Value Management.

Siebel 59

Siebel B2B Demand Generation Agencies Webinar Metrics 59

Zoominfo

SEPTEMBER 25, 2018

Recently, we published The Ultimate List of Marketing Podcasts. 1. Join host, Matt Heinz, president of Heinz Marketing on this fast-paced, power-packed program. Social Business Engine. So if you’re already familiar with the sales podcasts on this list, we recommend you check out that post as well. Listen here. Listen here.

Hiring 269

Hiring Top of Funnel B2B Lead Rank 269

Sales Hacker

AUGUST 7, 2020

Enterprise Sales. VP Europe Sales, Presales and Marketing. Allied Air Enterprises. Vice President of Sales and Marketing. Vice President of Sales, Metro Markets. Team Lead, North America – Global Marketing Solutions. S&P Global Market Intelligence. VP Sales, Mid-Market. Leadership.

Demand Generation Agencies 121

Demand Generation Agencies Hiring Enterprise Enterprise 121

Sales Hacker

SEPTEMBER 14, 2021

In this episode of the Sales Hacker Podcast, we have Amy Frampton , Head of Marketing at BambooHR and 15-year marketing veteran. Join us for a hilarious conversation about what’s changed in marketing lately, brushing shoulders with Marshawn Lynch, poaching SDRs and AEs from sales, and tips for employer branding.

Report 80

Report Marketing Demand Generation Agencies Hiring 80

Sales Hacker

DECEMBER 1, 2020

A career marketer’s advantage in growing holistic revenue [17:54]. The role of branding in marketing [19:27]. Jake is a career marketer who served as the CMO at Pendo. After a career as a VP of Marketing and CMO, Jake now serves as president of MetaCX. And we’ve been in market for about six months.

Marketing 63

Marketing Scale Demand Generation Agencies Marketo 63

Tony Hughes

OCTOBER 16, 2018

2015 will see the dawn of the rise of "LinkedIn Centers" to steadily replace traditional B2B marketing activities for demand generation and phone based telemarketing for lead generation (in-house or outsourced). Most importantly, no sales messages to links being posted to selling websites or marketing videos.

Social Selling 83

Social Selling LinkedIn Ideal Customer Profile Top of Funnel 83

Sales Hacker

JUNE 11, 2020

Inbound , sometimes referred to as high-velocity marketing, is a newer strategy that’s been popularized by companies like HubSpot. It focuses on allowing potential buyers to find you (through marketing, SEO, etc.), A broad ICP favors an inbound strategy, and a niche market will push you towards an outbound strategy.

Inbound 100

Inbound Outbound Ideal Customer Profile Top of Funnel 100

Crunchbase

JULY 31, 2019

As the founder of a B2B sales intelligence product , I work with sales & marketing leaders every day that are creatively answering this question. Some strategies work for SMB, while not so much for enterprise. How Sales Teams Should Build Their B2B Lead Generation Strategy. Align Sales and Marketing. The answer?

Lead Gen 64

Lead Gen Lead Generation Lead Rank B2B 64

Sales Hacker

OCTOBER 12, 2021

We’re around 50 employees today, and adding more to more engineering and product sides. It starts with listening to your customers and the current employees that are there, and identifying superpowers and the value that we bring to the market. Are we focusing on mid-market or enterprise? How many people work there?

Top of Funnel 83

Top of Funnel Hiring Scale Call-back 83

Hubspot Sales

JULY 1, 2019

An account-based model treats every account like a market of one. This hyper-personalized approach is typically too high-touch for B2C products, but it can be ideal for organizations selling to enterprises. Instead, Marketing and Sales work together from the very start, and throughout the revenue cycle.”.

Ideal Customer Profile 85

Ideal Customer Profile Account Demand Generation Targets Top of Funnel 85

Sales Hacker

DECEMBER 20, 2018

Hosted by Outreach VP of Marketing Max Altschuler, VP of Sales Mark Kosoglow, and Senior Content Managing Editor Joe Vignolo, this show features real-life stories and best practices from revenue leaders doing the job day in and day out, in a casual, talk-radio-style show. Average Duration: varies but generally far less than 25 mins.

Top of Funnel 111

Top of Funnel Social Media Cold Calling Sales Qualified Lead 111

Hubspot Sales

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

DiscoverOrg Sales

JANUARY 10, 2018

Account-Based Marketing (ABM) is all the rage in the B2B sales and marketing world … and it’s evolving into something more : Account-Based Everything (ABE) aligns sales and marketing teams with multi-touch campaigns on target accounts. We based call cadence on engagement in our marketing automation tool. New to ABM?

Account Based Marketing 46

Account Based Marketing Account Video Decision Maker 46

Sales Hacker Training

NOVEMBER 21, 2022

Related: Top 50 Lead Generation Tools in 2023, Ranked & Rated There Are Plenty Of Fish (I Mean Sales Tools) In The Sea There’s a vast ocean of sales tools in the market. Terminus Terminus is an account-based marketing software that enables marketing and sales teams to run account-based marketing at scale.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

Sales Hacker

FEBRUARY 11, 2020

Pete Crosby is the Chief Revenue Officer of Ometria, which is a marketing technology platform. Pete Crosby: Ometria works with retailers, so we’re a martech platform, which allows retailers to create marketing experiences that their customers will love. Our average sales cycle in our mid-market is roundabout 75 days.

Lead Rank 69

Lead Rank Hiring Lead Scoring Scale 69

Highspot

SEPTEMBER 30, 2020

But to succeed, you’ll need your team to execute your go-to-market strategy in a single, unified motion. As Dan Swift, CEO at Empire Selling said, “A sales methodology ensures your go-to-market teams are all singing from the same hymn sheet.” How can you unite many sellers under one approach? Inbound Selling.

Sales Methodology 85

Sales Methodology Sales Qualified Lead Scale Top of Funnel 85

Green Lead's B2B

JANUARY 25, 2017

The sales and marketing industry is flooded with events, conferences, web events, you name it. These two guys know sales and marketing and I figured I’d most likely come back with something valuable. There was a change though - in the early 2000s, the digital marketing revolution (e.g., Google AdWords, marketing automation, etc.)

Account 0

Account Account Based Marketing Outbound Inbound 0

Sales Hacker

OCTOBER 7, 2021

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. She holds a BS in Chemical Engineering from the University of Texas at Austin and lives in Los Altos, California with her two children. Adrienne Greenberg.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Delicious Sales

MAY 2, 2012

Marketing (6398). Demand Generation (181). Engineering (791). Enterprise (471). Brian, CMO of Lattice Engines, recently presented a session on predictive analytics at the Inside Sales Virtual Summit. Topics Major Topics. Sales (12918). Training (4995). Prospecting (4539). Tools (2872). Software (1035).

Lead Rank 99

Lead Rank Leads360 Lead Scoring Top of Funnel 99

Hubspot Sales

NOVEMBER 21, 2018

When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years.

Paid Content 139

Paid Content Top of Funnel Lead Rank Webinar Metrics 139

Tony Hughes

MARCH 13, 2018

There is no quick fix in social selling just like there never was in analog enterprise selling and never will be. These 25 solutions form the bedrock to proven sustainable results with advanced social selling injected as a force multiplier: Move from push to pull marketing. Challenger Sales marketing and sales alignment.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63

Sales Hacker

JANUARY 24, 2018

In this mega guide, I’ll breakdown 31 different lead generation techniques you can use to supercharge your sales pipeline almost immediately. Two of which are currently sales and marketing. As a result, I am the lead generator, the SDR , and the closer. Creating a website might seem like a task for marketers.

Lead Generation 85

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 85

Sales Hacker

OCTOBER 21, 2019

Manager of Enterprise Account Development at Lucidchart. Building out a new enterprise development team, and scaling it from 3 to 14 reps over a one-year period. . VP of Sales & Marketing at OpenWorks. Senior Director, Demand Generation at Unitrends. Andrea Johnson. Co-Founder of Utah Women in Sales.

Hiring 90

Hiring Top of Funnel Lead Rank Call-back 90