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Top 10 Priorities for the Newly Hired CMO

SBI Growth

Your marketing strategy is not just about making the number this year. As the CMO you’ve done everything you can without the use of marketing automation. You now have the support of the CEO to modernize the marketing organization. You were probably hired because the last person failed. Sign up here. Background.

Hiring 303
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Sales Talk for CEOs: Innovating from the Top: How a Former CMO Revitalized a Company as CEO (Ep107)

Alice Heiman

One of the most striking revelations from Harris was the absence of a demand generation and marketing strategy within Challenger. Leveraging her background as a Chief Marketing Officer (CMO), Harris embarked on building a robust demand generation engine.

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How to Bridge the Content Chasm Between Sales and Marketing

Sales Hacker

Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and education on social platforms. With that responsibility, often there is a need to create content to assist with the sales education process.

Hiring 105
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GTM 83: Redefining Marketing with AI and Personalization | Amanda Cole

Sales Hacker

Amanda Cole serves as Chief Marketing Officer, leading the execution of the company’s marketing strategy to drive further business demand and brand awareness. She previously served as the company’s Senior Vice President of Global Marketing, having joined in January 2021 through the acquisition of Exponea.

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How to Structure a Modern Marketing Department

SBI Growth

We engage with a lot of marketing leaders. My colleague John Staples wrote a great blog on hiring the best talent. In this post I want to focus on the marketing department’s org chart. In this post I want to focus on the marketing department’s org chart. What should the org chart for your marketing department look like?

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Do CEOs Need ‘Doers’ or ‘Strategists’ Leading Marketing?

SBI Growth

If you run a $5B company, you need a strategic presence in your marketing organization. However, if you think you need a highly experienced marketing strategist to take your company from $50M to $100M, think again. CEOs of emerging growth companies need ‘doers’ leading marketing. You hired a ‘strategist.’ What Happened?

Lead Rank 331
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The Difference Between a VP of Sales and a CRO

Sales Hacker

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)?

Hiring 93