SBI

JULY 10, 2018

Traditional demand generation methods just aren’t cutting it anymore. This research data, known as Intent data , combined with the recency of the action reveals the full picture of a sales ready lead. Fit + Intent + Recency + Engagement = The equation for an in-month deal. But we know in B2B, luck isn’t a scalable tactic.

Intent Data 138

Intent Data Lead Rank Lead Scoring Closing 138

Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. Mimic the workflow that sales would have to do if they didn’t have any support,” says Nina Wooten, director of demand generation at ZoomInfo.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

JUNE 14, 2022

. “Native targeting is okay in some cases, but there are so many ways to make it better,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Dynamic suppressed audiences keep out the waste, and dynamic intent audiences ensure you’re always in front of who’s in-market right now.”

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Zoominfo

FEBRUARY 8, 2022

But despite the rapid adoption of ABM tools, its promise remains largely untapped. With the breadth and depth of data we provide, marketers can drive qualified demand for their businesses like never before. Don’t just take our word for it: ZoomInfo’s B2B intent data is ranked No. The reason? At ZoomInfo, we’re changing that.

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Sales Hacker

OCTOBER 20, 2023

Despite sales enablement tools and processes, this inevitably does happen sometimes out of convenience. Their B2B sales intelligence platform delivers accurate company, contact, technographic, engagement, and intent data right in your CRM, browser, and more. The master recipe: content enablement with the empowerment of authenticity.

Hiring 105

Hiring Marketing How To Intent Data 105

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

SBI Growth

FEBRUARY 19, 2013

This tool will expose you to the 6 biggest problems sales leaders face. Marketing needs to be running demand generation campaigns in advance so sales has leads. By using this tool you will learn the other 4 common problems we see. We see sales leaders undertake sales force projects with best intent.

Promotion 310

Promotion Demand Generation Demand Generation Targets Intent 310

Sales and Marketing Management

MAY 28, 2020

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. Demand generation enables you to make smart marketing decisions for your company.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

Zoominfo

AUGUST 31, 2020

Technology : Market intelligence and sales intelligence platforms, software that analyzes sales calls, and tools that track how customers use a product. Technology : Sales intelligence platforms and buyer intent software. Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

DiscoverOrg Sales

JULY 3, 2018

Luckily for a savvy salesperson, all that self-directed buyer research activity is done online, leaving a trail of buyer intent. And it’s not hard to follow, if you know what to look for and have the tools to track it. That’s Intent data: The cloud of information generated by online searches, downloads, and clicks online.

Pipeline 192

Pipeline Top of Funnel Buyer Intent Sales Qualified Lead 192

Zoominfo

APRIL 16, 2022

Field work went away because events went away, and field sales and outside sales all went away or went inside,” says Nina Wooten, director of demand generation at ZoomInfo. Even with lower connection rates, cold calling remains essential: 41% of salespeople say the phone is still their most effective tool.

Cold Calling 100

Cold Calling Channels Demand Generation Agencies Call-back 100

SugarCRM

DECEMBER 20, 2022

Expansion is another area that ABM can be utilized to generate upsell and cross-sell opportunities. A good ABM solution is able to cross reference current product use and divisions in an organization and then monitor intent for activity outside of this. These are ripe opportunities for intent monitoring and re-engagement targeting.

Account Based Marketing 48

Account Based Marketing CRM Lead Rank Data 48

SBI

JUNE 19, 2019

Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that its IT Deal Alert Priority Engine™ platform won two 2019 CODiE Awards in the Best Account Based Marketing Solution and the Best Sales and Marketing Intelligence Solution categories. TechTarget, Inc. Michael Cotoia, CEO, TechTarget. .

Account Based Marketing 50

Account Based Marketing Engineering Ideal Customer Profile Account 50

BuzzBoard

MARCH 29, 2023

To compensate for leaner teams, businesses must focus on intentional and mindful selling in order to close new businesses. Additionally, customer relationship scalability for businesses now largely depends on using tools and platforms in everyday work culture.

Ideal Customer Profile 52

Ideal Customer Profile Data Account Based Marketing Demand Generation 52

BuzzBoard

MARCH 29, 2023

To compensate for leaner teams, businesses must focus on intentional and mindful selling in order to close new businesses. Additionally, customer relationship scalability for businesses now largely depends on using tools and platforms in everyday work culture.

Ideal Customer Profile 52

Ideal Customer Profile Data Account Based Marketing Demand Generation 52

Zoominfo

FEBRUARY 23, 2021

Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals. What are the best tools for sales prospecting? 56% of companies have created higher quality leads using buyer personas.

Prospecting 208

Prospecting Ideal Customer Profile Strategy Top of Funnel 208

Zoominfo

JANUARY 5, 2023

At ZoomInfo, our demand generation team engages hundreds of thousands of global customers and prospects every month using our MarketingOS platform. Before we switched to our MarketingOS, we were using several different software tools to launch a single campaign,” Hanson says. Find out how today.

Cost per Lead 130

Cost per Lead Demand Generation Demand Generation Targets Lead Rank 130

Pipeline

APRIL 1, 2024

These platforms will collect intent data and let you create an ideal customer persona, identify sales triggers, build prospect lists, and prioritize leads. Research shows 68% effectiveness in B2B demand generation. Pipeline offers a logistics CRM with all necessary logistics sales tools to generate and convert leads.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Sales Hacker

MARCH 1, 2024

This allows brands to be more intentional about messaging to make sure it aligns with their product and company values, and provides real value to an audience. Workday (NASDAQ:WDAY) announced intent to acquire HiredScore. Unlike earned media (press, customer reviews, and social mentions) companies have full control over owned media.

Media 71

Media Company Distribution How To 71

DiscoverOrg Sales

SEPTEMBER 5, 2018

As sales leader Jeb Blout says about sales emotional intelligence : “Mastery of sales-specific emotional intelligence (Sales EQ) explains why one person becomes an ultra-high sales performer while another is just average – even though the intellectual ability, knowledge, and available sales tools and technology of the two people are equal.”.

Video 139

Video Marketing Qualified Lead Lead Rank Top of Funnel 139

Zoominfo

JUNE 6, 2019

Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals. But it’s not enough to rely on tools or marketing teams; you have to go out and find leads yourself. Set small goals.

B2B 100

B2B Top of Funnel Buyer Persona Prospecting 100

Zoominfo

AUGUST 31, 2020

Technology : Market intelligence and sales intelligence platforms, software that analyzes sales calls, and tools that track how customers use a product. Technology : Sales intelligence platforms and buyer intent software. Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

SalesHandy

AUGUST 3, 2020

Then using networks like LinkedIn, you can find people in Sales and Demand Generation roles that could be approached to sell leads to. If you’re starting out from scratch and haven’t generated leads before, you can simply start reaching out to potential clients via emails. Attract leads with higher intent.

Lead Generation 111

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 111

DiscoverOrg Sales

SEPTEMBER 5, 2018

As sales leader Jeb Blout says about sales emotional intelligence : “Mastery of sales-specific emotional intelligence (Sales EQ) explains why one person becomes an ultra-high sales performer while another is just average – even though the intellectual ability, knowledge, and available sales tools and technology of the two people are equal.”.

Video 120

Video Marketing Qualified Lead Lead Rank Top of Funnel 120

The Pipeline

JUNE 15, 2011

For others, the Status Quo has come to represent a segment of the market that is not ready to buy, and therefore can/should be overlooked in favour of those potential buyers who have declared their intent. Demand Generation. Sales Tool. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. EDGE Selling.

Pipeline 241

Pipeline Cold Calling Webinar Metrics Hiring 241

LeadBoxer

SEPTEMBER 27, 2020

Business-to-business (B2B) demand generation is important for any business. Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing?

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Demand Generation Targets Top of Funnel 105

Mereo

MAY 28, 2020

Yet the global pandemic and its disruption to businesses everywhere has derailed too many of those well intentions for the end of 2020 beyond the point of saving. It becomes imperative that marketing teams arm sellers with tools for the new “moments of truth” in the buying journey emerging every day. Reworking Marketing Budgets.

Revenue 56

Revenue Face-to-face Trade Show Buyer Persona 56

Zoominfo

MARCH 28, 2022

To gain their prospects’ trust, sales teams need to understand the customer and leverage all of the tools at their disposal to deliver value before their competitors. Here are three tools to help you connect with prospects and hit your number. That’s where intent data comes into play.” How to Connect with Prospects 1.

Ideal Customer Profile 100

Ideal Customer Profile Tools Sales Tools Prospecting 100

Sales Hacker

APRIL 12, 2022

Traditional tools don’t work in a hybrid sales world. The ABM concept is hyper focusing on those best fit accounts that are showing intent and surrounding them with multiple tactics , because I think we’ve all learned to know how many touches it takes to make an impression. We’re also brought to you by Freshworks.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profile Account Strategy 88

Sales Hacker

JUNE 16, 2022

Those are the accounts that are the best fit for what you sell and are showing intent to buy right now. Offload the burden onto your tech tools so folks don’t get overworked or overburdened. Head of Demand Generation at Outreach. Q: How should demand gen orgs pivot in times like these? Invest in training.

Cost per Lead 91

Cost per Lead Demand Generation Agencies Lead Rank Lead Scoring 91

Babette Ten Haken

JUNE 6, 2018

When we build a solid referral base, enhanced by social selling and demand generation activities, opportunities come our way. And, if the intent of the Opportunity also is legitimate, authorized, funded and sincere, they will respond to my question. Babette’s playbook of collaboration tools, Do YOU Mean Business? ,

Policies 48

Policies Demand Generation Agencies SME Energy 48

SalesLoft

APRIL 14, 2016

And with intentional leadership, smart Sales Development tools and the appropriate training environment, the role also has the potential to serve as the future of a sales organization. We all know the struggle : the SDR role can be high turnover, and it requires a certain type of individual with intense hustle.

Pipeline 52

Pipeline Hiring NetSuite Scale 52

Sales Hacker

DECEMBER 1, 2020

The 6sense account engagement platform, uncovers and analyzes buyer intent at scale. It’s a sales empowerment tool in some ways where you can say, here’s something better than a spreadsheet that figures out, what are the milestones and what are the outcomes? Sam Jacobs : That’s really interesting.

Marketing 63

Marketing Scale Demand Generation Agencies Marketo 63

Zoominfo

NOVEMBER 14, 2023

The difference-maker for modern GTM success is an ABM platform that combines high-performance tools with the most accurate, broadest data coverage and up-to-the-minute market insights. We’re working together, versus marketing working for sales or sales working without marketing support,” says Maria Velasquez, director of demand generation.

Account Based Marketing 147

Account Based Marketing Scale Strategy Marketing 147

Zoominfo

MARCH 21, 2023

A strong foundation of go-to-market intelligence, cutting-edge automation tools, and the data management backbone to bring it all together. Sorting through tools and datasets that don’t get the job done is a big part of why sellers are seeing more time consumed by administrative overhead.

Demand Generation Targets 130

Demand Generation Targets Ideal Customer Profile Scale Lead Rank 130

Zoominfo

APRIL 27, 2022

Salespeople spend too much time doing things other than selling, but a revenue-focused tool like ZoomInfo gives you time back. I use intent data all the time,” Boutelle says. As we’re talking about chat, our teams started talking about the client’s website and what they’re trying to accomplish from a demand-generation perspective.

Closing 100

Closing Demand Generation Agencies Demand Generation Demand Generation Targets 100