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Is it Time to Add Chatbots to Your Demand Generation Engine?

Zoominfo

Whether it’s to convert unknown visitors into leads, book meetings for your sales team, connect open opportunities and buying committees with sales, or provide live customer support — there’s a chat solution for each. Our use cases page breaks this down for you just the way you need it.

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How Small Gifts Can Create Big Marketing Wins

Zoominfo

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. How are gifts presented?

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4 Ways Virtual Events Are Reimagining Themselves

Sales and Marketing Management

Speaker Brian Fanzo uses Prezi Video to create customized overlays on his talks that similarly “immerses” him in the presentation. Some organizers are rethinking the value of an event completely, bundling in perks and extras like consulting services, one-on-one coaching, and year-round opportunities for education and networking.

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Why Sales Rejects Quality Leads?

SBI Growth

Your demand generation team may be high-fiving themselves for activity, not results. Be skeptical of reports with nice quantities of incoming inquiries that are presented devoid of quality indicators. It’s easy to pad demand generation numbers with bulk buys. Assess Demand Generation Best Practices.

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Poor 'Quality' Marketing Leads for the Dumpster?

SBI Growth

Your demand generation team may be high-fiving themselves for activity, not results. Be skeptical of reports with nice quantities of incoming inquiries that are presented devoid of quality indicators. It’s easy to pad demand generation numbers with bulk buys. Assess Demand Generation Best Practices.

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Thanksgiving and Gratitude, in our own Words

DiscoverOrg Sales

I’m grateful and humbled by the opportunity to lead DiscoverOrg and bring opportunities to the people around me. Each day presents a new challenge and an opportunity to learn from the best in this space. I’m grateful for the company that I work for and the opportunities my work has presented.

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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

When conversions don’t happen, it presents an opportunity to retarget prospects from those domains. Like with any demand generation strategy , you need to parse the data to understand the following two elements: Buyer profiles : Whom do we want to do business with? And then, nothing. Neither prospect converts.