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Is it Time to Add Chatbots to Your Demand Generation Engine?

Zoominfo

Email and social media campaigns are proven ways to generate demand through content. But you don’t want to exhaust these valuable channels. Marketing teams are inundated with so many channels, tactics, and campaigns. Are You Exhausting Email and Social to Distribute Content?

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How Small Gifts Can Create Big Marketing Wins

Zoominfo

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo.

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4 Ways Virtual Events Are Reimagining Themselves

Sales and Marketing Management

Speaker Brian Fanzo uses Prezi Video to create customized overlays on his talks that similarly “immerses” him in the presentation. Some organizers are rethinking the value of an event completely, bundling in perks and extras like consulting services, one-on-one coaching, and year-round opportunities for education and networking.

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How to Bridge the Content Chasm Between Sales and Marketing

Sales Hacker

Sellers are responsible for educating their buyers digitally through multiple channels. Ownership of curating the assets and content into what will best resonate through sales channels: sales. Check out their full new feature below Hottest GTM job of the week: Head of Demand Generation at Clarisights , more details here.

Hiring 105
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How to Fix Your Lead Problem

SBI Growth

The Content Marketing Institute describes content marketing as “the present – and future – of marketing.” You must generate content to help your buyer buy. Demand generation managers, campaign managers, lead development representatives, etc. What distribution channels will be used? New opportunities.

Leads 288
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How to Fix Your Lead Problem

SBI Growth

The Content Marketing Institute describes content marketing as “the present – and future – of marketing.” You must generate content to help your buyer buy. Demand generation managers, campaign managers, lead development representatives, etc. What distribution channels will be used? New opportunities.

Leads 180
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Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

When it comes time to book a speaker for your next panel, presentation, or podcast there’s a lot to consider. Fortunately, more organizers than ever before are consciously seeking out female sales experts for panels, presentations, and podcasts. Traction on Demand. Channel Account Executive. VP Demand Generation.